The RoundUp Newsletter

6-3-2025 | Biweekly eNewsletter

Do you have a news story from your dealership that you want to share with your fellow dealer members? Email the details to us at marketing@ineda.com!

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Digging on the Moon: Vermeer Helps Build Lunar Excavator to Harvest Helium-3

Vermeer and Seattle-based company Interlune revealed a full-size prototype “excavator” to dig up dirt on the moon at 100 metric tons per hour to harvest helium-3.

Verdant Robotics Expands Commercial Availability of its Sharpshooter Sprayer

Verdant Robotics today announced the expanded availability of its flagship product, the SharpShooter precision application system, to specialty crop growers nationwide. The accelerated national expansion is in response to the growing demand from specialty crop producers seeking validated solutions for today's farming challenges.

Deere Acquires Sentera to Integrate Aerial Field Scouting

John Deere has acquired Sentera, a provider of remote imagery solutions for agriculture headquartered in St. Paul, Minnesota.

The acquisition will advance Deere’s existing technology tools to generate and use data to make decisions that improve farm profitability, efficiency, and sustainability.

CNH Put Focus on Precision R&D & Technology Stack

CNH Industrial’s target is to raise ag segment operating margins from about 12.5% in 2024 to 16-17% by 2030 and a key component to achieving that is precision technology, notes analyst Shane Thomas in Upstream Ag Insights.

“CNH Industrial has been the one player of the big three OEMs that has shared relatively little about its precision ag strategy and initiatives — until now,” Thomas said.

AGCO Accelerates PTx Dealership Expansion Across North America

AGCO (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, is making significant progress on growth of its PTx™ dealership network in North America. PTx is composed of Precision Planting®, a leading developer of planting, spraying and harvest retrofit technologies, and PTx Trimble™, AGCO’s newest brand that focuses on guidance and steering, water management and autonomy precision ag solutions. In only one year since the PTx Trimble™ brand was launched, the company has leveraged a channel-based strategy to integrate PTx solutions into over 50 additional Fendt® and Massey Ferguson® dealers across the United States and Canada. Additionally, AGCO’s goal is to equip all of its production agriculture dealerships in North America with the PTx Trimble guidance and steering portfolio by the end of 2025.

Cat Boosts the Tech for 2025 Excavators to Speed Up Digging, Loading

Caterpillar is adding new technology to its 2025 excavators weighing 30,000 pounds and up. The improvements are designed to make it easier to use 2D and 3D grade control, automatically track material weight moved, even create electronic tickets for the office and customers.

Built for Tough Times: Streamlined Repairs and Smarter Service with SDI's Dealer-Driven Solutions

SDI’s tools help dealers work faster and more effectively, minimizing downtime for farmers even during a down market when efficiency is critical.

Administration Wants USDA to Cut 30% of Its Budget in 2026

The Trump administration is requesting $23 billion for USDA for fiscal 2026, a cut of nearly $7 billion from the current year, according to budget documents released late Friday.

The proposal follows President Donald Trump's release earlier this month of his "skinny budget," which outlined proposals for billions of dollars in cuts to food, forest and conservation programs and increased funding for the "Make America Healthy Again" initiative.

This more detailed release signals the spending priorities of the White House, which may not be fully embraced by Congress.

Trends in Fertilizer Use and Efficiency in the U.S.

Fertilizer is one of the main inputs for crop production in the U.S., particularly for corn, wheat, and soybeans. While application rates per acre are increasing for some crops, yields are outgrowing application rates, resulting in increasing efficiency of use. This article examines long-term trends in fertilizer application rates and crop yields, discussing how fertilizer efficiency per unit of output has evolved for the three major crops in the U.S. with implications for demand.

Deadline Looms for Startups to Enter Farm Bureau Innovation Challenge

The American Farm Bureau Federation (AFBF), in partnership with Farm Credit Services, is seeking entrepreneurs to apply by June 9 for the 2026 Farm Bureau Ag Innovation Challenge.

The national business competition — this year is the 12th edition — showcases U.S. startups developing solutions to challenges faced by America’s farmers, ranchers, and rural communities. Entrepreneurs must be members of a county or parish Farm Bureau within their state of residence to qualify as top 10 semi-finalists. The application for the challenge can be found here.

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