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Oct. 28 - Nov. 3, 2025

 
 
How many hours does it take?
 

Many of you are familiar with the 10,000-Hour-Rule that was popularized by Malcolm Gladwell in his book “Outliers.” If you are not, it goes like this. The 10,000-Hour Rule says that achieving world-class expertise in any skill requires approximately 10,000 hours of dedicated practice. That’s not to say that a person needs 10,000 hours of practice to complete a task. It does say that 10,000 hours are needed to master it.

To be fair, sometimes you don’t need a master. But, if you have a choice between someone who is a newbie and someone who is an expert, which one will you choose to do your electrical work, your plumbing, your concrete install?

The choice also comes down to cost, as many of us are cost-conscious (cheap) and want a deal. The newbies are sometimes cheaper. But, as the saying goes, we often get what we pay for.

As with most things in life, we also need to look in the mirror when we consider the 10,000-Hour-Rule. We sometimes think we can jump into a new job, a new hobby or a new endeavor of any sort and become an expert overnight. If we do the math, 10,000 hours translates to about five years of 40 hours per week. That may sound like forever to a teenager, but those who have multiple decades behind them recognize that it really does take about five years to truly figure things out.

Meanwhile, the 10,000-Hour-Rule has been criticized and debunked by some, as “research” indicates that the quality of practice is more important than the quantity of hours spent. I am guessing that this “research” was completed by those who have not put 10,000 hours into anything, but the idea still has some merit. Practice does not make perfect, but perfect practice certainly gets us closer.

So, when you are hiring someone to complete a job or seeking advice from an expert, it is certainly fair to ask how many hours of experience the person has. And, if you are a person with 10,000 hours of expertise, it is a benefit worth pointing out.

What do you think? Do you agree or disagree with the 10,000-Hour-Rule? Send me a note and let me know.

Have a great week, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
shane@dmcityview.com
515-953-4822, ext. 305

 
 

Don't forget to vote on
November 4, 2025. 
 
Polls are open 7 a.m. - 8 p.m.
 
To find your voting location click here
 
Hype on the Green!
 

Tommy Wiedmore, Dave Blakely, Craig Williams and Leif Gustafson enjoy Hype on the Green! the 2025 Johnston Chamber Annual Golf Outing, held at Hyperion Field Club Sept. 22.

 

Breakfast with the Brave

The public is invited on Tuesday, Nov. 11, 9-10 a.m., to Edencrest at Green Meadows, 6750 Corporate Drive, Johnston, for a special morning of gratitude as they honor their veterans and local law enforcement. Enjoy a light breakfast, coffee and heartfelt conversation while we take time to recognize the courage, dedication and service of those who protect and serve our community.

 

Support the Johnston High School Varsity Marching Band

The Johnston High School Varsity Marching Band brings pride, energy and music to the community at football games, parades and competitions. The band’s 15-year-old uniforms are past their lifespan, and the band parents are fundraising with a goal of $150,000 by year’s end to outfit students in new uniforms for the 2026-2027 season. Your support also fuels music programs for fifth- through ninth-graders, nurturing the next generation of Johnston musicians.

Whether you’re a business or an individual, your donation powers students to march with confidence. No amount is too small — every gift counts. For more information, contact jbandparents@gmail.com.

Payment by check is available. Make check payable to Johnston Band Parents Association and mail to:
Johnston Band Parents Association
P.O. Box 1361
Johnston, IA, 50131

 
 

Belgian Waffle Fundraiser

Enjoy an all-you-can-eat Belgian waffles breakfast with sausage links, flavored syrups, butter, non-dairy whipped topping, coffee and juice sponsored by the Johnston Band Parent Association on Saturday, Nov. 8, 8-11 a.m., at Johnston High School Commons, 6500 N.W. 100th St., Johnston. Cost is $10 per person in advance and $12 per person at the door.  Kids 5 and younger eat free. Tickets are available at the Johnston Fareway in the morning Oct. 25 or Nov. 1.

 

Johnston Lions Club bingo

Join the Johnston Lions Club for bingo with prizes on the second Thursday of November at the Lions Club, 6501 Merle Hay Road, Johnston. Date is Nov. 13, 6-8 p.m.

 

Johnston Partnership needs fall and winter clothing

The Johnston Partnership provides food and personal hygiene products to those in need, as well as children’s seasonal clothing. The organization is ramping up its collection of fall/ winter clothing items, especially winter coats that are new or in great used condition. It can also accept snow pants, boots and warm socks in new packages. Most needed sizes are toddler and youth, but the group will likely need about 2,000 coats to make it through the winter season, so all sizes are welcome. 

Donations can be dropped off at 5870 Merle Hay Road, Suite C, Johnston, during open hours. For more information, visit https://johnstonpartnership.org/donate-items.

 
 

Sign up for the 55-plus Craft Class, Days for Girls

Join a group of volunteers for Days for Girls and create sustainable menstrual health solutions by sewing and assembling reusable hygiene kits. Help empower girls and women globally with essential resources and education while making a lasting impact and connecting with like-minded individuals. Classes are Tuesdays and Thursdays, 9 a.m. to noon, at Crown Point Community Center, 6300 Pioneer Parkway, Johnston. Register at https://johnston.recdesk.com/Community/Program/Detail?programId=148.

 

Free Bingo Fridays

Enjoy free bingo at Crown Point Community Center, 6300 Pioneer Parkway, Johnston every Friday. Enjoy a fun and lively afternoon filled with friendly competition, great prizes and lots of laughs. All skill levels are welcome. Try your luck and make new friends in a welcoming community atmosphere. Dates are Fridays, Oct. 31; Nov. 7, 14, 21 and 28; Dec. 5, 12, 19 and 26; 5-7:30 p.m.

 

Frightfully Fun Night

The public is invited Thursday, Oct. 30, 6-8 p.m. to Edencrest at Green Meadows, 6750 Corporate Drive, for a spooktacular evening of Halloween fun at Green Meadows. Kids are invited to trick-or-treat with residents, enjoy festive games, and sip on warm apple cider. Bring the whole family and celebrate the season with the senior community. Costumes encouraged.

 
 

Trick-or-Treat in Johnston is Oct. 31

Last year, Johnston, along with several other metropolitan communities, reviewed the Beggars Night tradition and decided that Halloween will be celebrated on Oct. 31 from now on. This year, Halloween falls on a Friday evening. Families can go trick-or-treating from 6-8 p.m.

 

Trunk or Treat

The Johnston Lions invite the public to the club’s trunk-or-treat event. On Friday, Oct. 31 from 5-7 p.m. at the Johnston Lions Club, 6501 Merle Hay Road, enjoy a family-friendly trick or treating event. See kid-themed trunks and collect some sweet treats from community partners.

 

Community greetings

Johnston Community Greetings would like to welcome anyone new to Johnston with a welcome bag including discounts at local businesses and city information. Contact Missy Shepherd by phone, text or email at 515-991-5014 or mshepherdgreetings@gmail.com.

 
 

Area events

Email your event information to tammy@iowalivingmagazines.com

Des Moines Community Orchestra Concerts: Sing Messiah!
Sunday, Dec. 7, 2 p.m.
Grace United Methodist Church, 3700 Cottage Grove Ave., Des Moines.
Guest conductor will be Dr. Marion Scott.

Mainframe Studios First Fridays
Nov. 7
900 Keosauqua Way, Des Moines
www.mainframestudios.org
Mainframe Studios hosts “First Fridays” every first Friday of the month, featuring a changing theme, with the artist's works on display alongside live music and food. Theme for November is State of the Arts: Iowa’s Artist Fellows.

Des Moines Performing Arts
Des Moines Civic Center, Cowles Commons, Stoner Theater, Temple Theatre, 221 Walnut St., Des Moines
www.dmpa.org
• Nov. 7: “Both Sides Now: The Music and Lives of Joni Mitchell and Leonard Cohen”
• Nov. 8: “SUGAR SKULL! A Día De Muertos Musical Adventure”
• Nov. 12-16: “Les Misérables”
• Nov. 18: “Earth After Dark”
• Nov. 18-23, 25-26, 30, Dec. 3-7: “Triple Espresso”
• Nov. 22-23: Des Moines Symphony, Strength - Scottish Highlands & Eroica
• Nov. 25: “A Drag Queen Christmas”
• Dec. 13: Andrew Hoyt

Savor Iowa’s Culinary History
Thursday, Nov. 13, 5 p.m.
Terrace Hill Historic Site Drawing Room, 2300 Grand Ave., Des Moines
Savor Iowa's amazing food heritage. Iowa’s delectable cuisine is quintessentially Midwestern, grounded in its rich farming heritage and spiced with diverse ethnic influences. In this Ask the Expert, dig in as we serve up Iowa's tastiest traditions. From the chili and cinnamon rolls phenomenon to Maid-Rites, discover the remarkable stories behind Iowa's classics and savor a smorgasbord of other unique Iowa food traditions. Pull up a chair, gain a few cooking tips and relish what you missed in history class in this fascinating presentation by Darcy Maulsby, author, farmer, speaker and avid home cook. This program is based on Darcy's book, “A Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More.” This is a free program, but advanced registration is required as space is limited. Register online at https://thsavoriowasculinaryhistory.eventbrite.com or contact Allison Wergeland at allison.wergeland@governor.iowa.gov or 515-281-7205.

Des Moines Art Center Museum Highlights Tour
Saturdays, 1-2 p.m.
Des Moines Art Center, 4700 Grand Ave, Des Moines
Discover the vast variety of the Des Moines Art Center’s permanent collections during the Museum Highlights Tour. This tour offers a unique journey through the galleries, featuring a selection of timeless paintings, sculptures and more. Join knowledgeable guides to uncover the stories, techniques and inspirations behind the art on view, and experience the highlights of the Art Center in a fresh and engaging way. This guided tour is perfect for art enthusiasts of all ages. Free to all, no registration required.

 
 
Serve a naturally sweet, flavorful fall pumpkin soup
 

(Family Features) Cool, crisp fall evenings call for the warmth and comfort of a big bowl of soup, filled with the flavors of the season. This sweet pumpkin soup offers a naturally sweetened and creamy fall staple.

Crafted with canned pumpkin, carrots, celery, honey and a medley of autumnal spices, this sweet pumpkin soup is sure to become your fall go-to. With Busy Bee Honey’s raw, fully traceable and exclusively USA-sourced honey, you can feel just as good about your ingredients as you do their flavor.

To find more information and availability, visit BusyBeeHoney.com.

Sweet Pumpkin Soup

Ingredients:

  • 1/2 cup carrots, chopped
  • 1/2 cup celery stalks, diced
  • 1 cup shallots, chopped
  • 3 tablespoons butter
  • 30 ounces canned pumpkin (not pie filling)
  • 6 cups chicken or vegetable broth
  • 1/2 teaspoon ground cloves
  • 1/4 teaspoon ground allspice
  • 1/4 teaspoon ground ginger
  • 1 cup heavy cream
  • 1/4 cup Busy Bee Raw Honey
  • salt, to taste
  • pepper, to taste
  • parsley (optional)
  • red pepper flakes (optional)

Directions:

  • In stockpot, saute carrots, celery and shallots in butter until slightly browned.
  • Add pumpkin, broth, cloves, allspice and ginger.
  • Bring mixture to simmer and cook about 20 minutes.
  • Remove from stockpot and puree using immersion blender.
  • Return to stove and slowly add cream and honey until well combined. Return to simmer and adjust seasoning with salt and pepper, to taste.
  • Garnish with parsley and red pepper flakes, if desired.
 
 
 
 
 
From your Johnston Living magazine
 

This month's cover story:

RESIDENTS' CHOICE AWARDS

Northwest Metro residents share their favorites

Residents in the Northwest Metro communities of Grimes, Dallas Center, Johnston, Urbandale and Clive have again weighed in on their favorite businesses, people, events and places in the latest Residents’ Choice poll. The poll results share residents’ top three choices in dozens of categories, many of which are extremely competitive with only a handful of votes separating the winner from the runners up. Consequently, we view them all as winners. They have captured the favor of people who live in the Northwest Metro area and who know the businesses, people, events and places of the area best.

[...]

 
Read more
 

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Johnston, Iowa 50131

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