6-17-2025 |  Biweekly eNewsletter

Do you have a news story from your dealership that you want to share with your fellow dealer members? Email the details to us at marketing@ineda.com!

• Legislative Meeting and Golf Outings – June 17 in York (NE) and June 19 Pleasant Hill (IA)
• District Meetings – July 14-18 (Iowa locations) and July 21-24 (Nebraska locations)

CLICK HERE for more information and to register.

Here is the list of the 10 largest ag equipment dealers in the U.S. and Canada. The below listing includes: Name, Headquarters, Number of ag locations, Area served, Major equipment lines and 2024 revenues:

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Brandt president Chris Semple announced that effective immediately the company will be reducing the price of parts by an average of 10% at its John Deere locations. He stated, “We are hearing from our customers across Canada how tough the current environment is. Tariffs, rising costs and market volatility are making it harder to plan, invest and operate with certainty. At Brandt, we’re no different. We know we can’t change these challenges, but we can choose how we respond.”

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XAG has launched a new line of high-performance agricultural drones, the P150 and P60, in collaboration with CNH for the Brazilian market. These models were unveiled at Agrishow 2025, the largest agricultural trade show in Latin America, marking a significant step toward delivering full-cycle smart farming solutions with enhanced efficiency.

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A recent Wall Street Journal article offers insight from Deere's CFO on ways the farm equipment manufacturer is working to offset the impact of Trump Administration tariffs.

In the article, "Deere's Plans for Offsetting $500 Million in Tariff Costs," published May 30, reporter Mark Maurer spoke to Deere & Co. CFO Josh Jepsen on the ag equipment leader's evaluation and renegotiation of supply contracts and the possibility of adjusting both its supply chain and production plans to weather the incoming storm it predicts from President Trump's tariffs and impacts on the global economy.

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John Deere has acquired Sentera, a provider of remote imagery solutions for agriculture headquartered in St. Paul, Minnesota.

The acquisition will advance Deere’s existing technology tools to generate and use data to make decisions that improve farm profitability, efficiency, and sustainability.

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IronConnect, a provider of technology solutions for the heavy equipment industry, has announced the launch of its comprehensive end-to-end platform “DealerFlow” designed specifically for equipment dealers. This powerful new offering combines all the critical tools dealers need to drive more value from their inventory and realize maximum returns from transactions on a single artificial intelligence (AI)-driven platform, according to a statement released June 12 by the Lincoln, Neb.-based company.

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Fast Company award is a first for an AGCO brand, as PTx Trimble releases retrofit platform that will eventually provide autonomous capabilities across farming operations.

AGCO, a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, announced that its PTx Trimble brand has received Fast Company's World Changing Ideas Award for its innovative OutRun autonomous grain cart solution. The award honors products, concepts, companies and policies that are designed to make the world safer, cleaner and more sustainable. OutRun's retrofit autonomous capability offers farmers an effective solution to labor shortages and rising costs, ultimately contributing to increased farm profitability and enhanced sustainability.

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Theme: ‘Touch Smart Efficiency’ – Agritechnica as the key interface between manufacturers and farming practice – Focus on agricultural machinery trade – New opportunities for information and networking – agritechnica.com.

The agricultural machinery trade is today central to driving progress among farmers, acting as trusted advisors and reliable partners for farms at the local level. This year once again in Hall 2, Agritechnica, the world’s leading trade fair, will place even more focus on professional dealers. In addition to established features like “Workshop Live”, which presents live machinery repair sessions, Agritechnica offers several new events. For the first time, registered dealers can be listed on the official website, www.agritechnica.com, as well as on the forthcoming app, making dealers visible to customers and exhibitors. Also new: “Business Matchmaking”, a tool designed to connect dealers and exhibitors directly. A further highlight is the International Dealer Center.

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U.S. Secretary of Agriculture Brooke L. Rollins announced American agricultural producers will have greater market access to Thailand and Vietnam and maintained access to Brazil. The Trump Administration continues to break down non-tariff barriers and defend current market access, and these latest actions are some of many wins ahead for American producers. U.S. dairy producers will have maintained access to Brazil markets, citrus and apple growers will be able to sell more products to Thailand, and stone fruit growers will face lower non-tariff trade barriers in Vietnam as a result of the action taken by the United States Department of Agriculture (USDA).

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The Combine, a statewide startup accelerator that supports innovation in food and agriculture, announced Brennan Costello as its new director. Costello said he will prioritize fostering connections with ag producers and tech startup founders in Nebraska to better understand their present needs. He hopes this effort will attract more entrepreneurs to The Combine’s programming to move them forward in growing a “profitable, sustainable company.”

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Farmer sentiment in May climbed to its highest level since May 2021 as the Purdue University-CME Group Ag Economy Barometer index reached 158, 10 points higher than in April. Farmers were more optimistic about both current conditions and their expectations for the future as the Current Conditions Index improved by 5 points to 146 and the Future Expectations Index jumped 12 points to 164. Key reasons behind the sentiment improvement were a much more optimistic view of U.S. agricultural export prospects, combined with a less negative view of tariffs' impact on 2025 farm income than respondents provided in either March or April.

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New York-based drone agriculture firm Stark Flight has released a new report detailing growth in the agricultural drone sector. "The Agricultural Drone Industry Insight Report (2023/2024)" includes data on drone-related policy, new use cases, and statistics on drone use in the agricultural industry.

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We are excited to be a supporting organization of Tech Hub LIVE Conference and Expo. Celebrating 5-years, Tech Hub LIVE is the premier event for tech-enabled agriculture bringing together the ag retailers, distributors, manufacturers, and all stakeholders in the supply ag chain all committed to leveraging the latest tech innovations for practical advantages on the farm. Register before June 27 to SAVE!

Visit Techhublive.com to learn more and to register!

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