The RoundUp Newsletter

6-2-2026 | Biweekly eNewsletter

Do you have a news story from your dealership that you want to share with your fellow dealer members? Email the details to us at marketing@ineda.com!

Get Signed Up for INEDA's Legislative Meetings & Golf Outings

This is an incredible opportunity to connect with dealers, hear the latest legislative developments in your state, and have fun golfing all in the same day! Members can attend just the meeting and are not required to participate in the golf outing.

NEBRASKA LEGISLATIVE MEETING & GOLF OUTING

Tuesday, June 16 | York Country Club – York

NE Sign Up

IOWA LEGISLATIVE
MEETING & GOLF OUTING

Thursday, June 18 | Copper Creek Golf Club & Event Center – Pleasant Hill

IA Sign Up

CNH Combines Management of its Case IH And New Holland Brands

On May 11, 2026, Ag Equipment Intelligence learned of CNH's layoffs and a reorganization for a combined management authority over BOTH the New Holland and Case IH dealer networks. A brief mention of the CNH leadership reorganization around a consolidating of the brand oversight was reported in Ag Equipment Intelligence, in its May 15, 2026 newsletter.

A week later, several at this week's Ag Equipment Intelligence Executive Summit described it as a "purpling" of the organization known for its New Holland (blue) and Case IH (red) colors. Another update was provided in the May 25, 2026 episode of Ag Equipment Intelligence's On The Record broadcast.

New Ag Leader Corn Head Guidance System Reduces Cab Clutter at Harvest

Ag Leader introduces Z-Row integrated corn head row guidance to keep combines centered on the row while operating within the InCommand Go display. Designed for compatibility with SteerCommand Z2 and SteadySteer, Z-Row brings row guidance and harvest data together in a single interface that helps operators stay focused.

Ritchie Bros. Completes BigIron Acquisition

Auctions came up a number of times during Ag Equipment Intelligence’s Executive Summit between presentations and roundtable discussions.

Those discussions came on the heels of RB Global’s May 19 announcement that it had completed its acquisition of BigIron Auction Company.

ROI on Coverage: Understanding the Real Return of Value

When dealers talk about return on investment (ROI) on coverage, they are rarely referring to ROI in the traditional financial sense. In practice, the conversation is about the value created by the investment — value delivered through reduced risk, improved predictability and better control over ownership outcomes. While coverage is unlikely to generate a positive cash return during normal ownership, it can contribute to a measurable economic return when equipment is resold or traded, in addition to delivering substantial value through risk reduction and predictability.

Deere's New 844 and 904 X-Tier Wheel Loaders Target Fuel, Tire Savings

The 36- to 40-ton wheel loaders pair electrified drivetrains with fuel-saving modes, smarter controls and premium operator tech.

John Deere has expanded its range of premium-spec wheel loaders with the new 844 X-Tier and 904 X-Tier.

Strengthening the Next Link in the Chain

A steelmaking analogy — hardening, tempering & tensile strength — describes the biggest ask of today’s managers … to bring strength by responsibly exposing the team to the flames.

The October 30, 2025 leadership “To the Point” blog on Imitation-Worthy Leadership drew dialog and, I’m told, scrutiny over word choice. And an even greater interest from readers in citing the “other type” of professional “models” — those who taught us what NOT to do.

Latham Quality Inc. Sues Bayer For Controlling NK603 Trait

Alexander, Iowa-based Latham Quality Inc. alleges in a new lawsuit that Bayer illegally controlled the NK603 genetically engineered corn trait that makes corn resistant to glyphosate even after a patent covering NK603 expired in November 2022.

Latham is a family owned, third-generation Iowa seed company that produced hybrid corn and soybean seeds for farmers across seven states.

Federal Trade Commission Launches Investigation Into Fertilizer Pricing

Bloomberg's Josh Sisco reported that "the Federal Trade Commission recently launched an antitrust investigation into the rising costs of fertilizer in the US, the agency's head said at an event in Texas on Thursday."

""I'm announcing that, on my order, the commission some time ago commenced a major industrywide investigation into the precipitous rise of fertilizer prices in this country, which has affected so many of our nation's farmers, including everyone in this room,' FTC Chairman Andrew Ferguson said," according to Sisco's reporting. "'USDA data has shown the single largest increase in input costs of farmers across the United States since 2020 has come from fertilizer.'"

New Swanson Russell Report Explores Generational Shifts In Ag Decision-Making

Swanson Russell has released Winning the Farm Table, a new agriculture insights report examining how multi-generational decision-making is reshaping marketing, sales and customer engagement strategies across the ag industry.

Built from market data and behavioral insights, the report explores how agricultural purchasing decisions increasingly involve multiple stakeholders with differing priorities, risk tolerances and proof standards. The report outlines how ag brands can better align messaging, dealer support and customer experiences to address those evolving dynamics.

Tractor Supply Company Acquires Vip Petcare Veterinary Services

Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States (the "Company"), today announced it has acquired the veterinary services business VIP Petcare (operating as VIP Petcare and PetVet) from PetIQ, a Bansk Group company.

Tractor Supply Company today announced it has acquired the veterinary services business VIP Petcare.

Timeline of Ag Equipment ‘Firsts’

Freshly updated in 2024, this timeline project includes several new discoveries & additional context on the ever-changing ag industry

Since the dawn of time, man has continually used his ingenuity to develop and perfect the tools needed to feed and clothe himself and those around him.

Flesh-Eating Screwworm Found Within 31 Miles of U.S. Border, Says USDA

A devastating parasitic fly that eats warm-blooded animals alive and could cause millions of dollars in economic damage to the U.S. economy has been found in a young sheep in Mexico within 31 miles (50 km) of the U.S. border, the U.S. Department of Agriculture reported on Friday.