To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it. While there has been some positive news recently with crop prices and net farm income improving, a recent poll by Progressive Farmer shows that 53% of farmers say equipment and technology strain their financial resources.
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