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12-3-2024 |  Biweekly eNewsletter

The RoundUp: Serving Ag, Construction, and Outdoor Power Equipment Dealers Across Iowa and Nebraska
 

Do you have a news story from your dealership that you want to share with your fellow dealer members? Email the details to us at marketing@ineda.com!

 
AgDirect. Equipment Financing that Saves Time and Money. Learn More.
 
Manufacturer and Dealer News
 
Nebraska Ag Expo Announces Its Six Start-Up Companies to Present
 

The Nebraska Ag Expo, a trailblazer in advancing agricultural innovation and host of Innovation Hub – a dynamic center for groundbreaking technologies and forward-thinking ag solutions – has invited 6 companies to compete for cash prizes during the Startup Showcase at Innovation After Hours.

Innovation After Hours is an exclusive event showcasing an evening of innovation, and technology entrepreneurs with venture capitalists. Attendees will connect with start-ups, investors, and executives from innovative ag companies and partners from across the country and beyond.

 
Read more
 
Kubota Named as CES Innovation Awards ® 2025 Best of Innovation by theConsumer Technology Association for First-of-Its-Kind All-Terrain KATR

Kubota Recognized for its All-Terrain KATR as Part of its Commitment to Providing Range of Customer Solutions in Ag and Construction Work Environments.

Kubota North America today announced it has been recognized by the Consumer Technology Association (CTA) ® for its innovation and design excellence earning it a “Best of Innovation” in the CES Innovation Awards ® 2025 program for the Kubota KATR, a first of its kind, compact, four-wheeled robot with a stable cargo deck platform with stability control features that allow it to conduct work in demanding off-road agricultural and construction work environments, even on hills and slopes.

Read more »

 
 
Weak Demand Will Limit 2025 Farm Equipment Sales and Pressure Prices

The farm equipment market has been anticipating a slowdown over the past year due to falling commodity prices, high operating costs, and lower profits. In response, farms have placed a greater emphasis on their per acre equipment costs with delayed purchases and plans to further reduce spending on equipment as a cost saving measure.

Read more »

 
A Closer Look: Next-Gen Caterpillar D8 Dozer Gets Enhanced Operator Experience

Tucked away in a back row of booths at Trimble Dimensions sat Cat’s next-generation D8, the final model in the company's medium dozer lineup to get technology upgrades and a redesigned cab.

The new D8 features the same power and performance, with the added benefit of the next-generation technology packages that Cat rolled out to its D4 through D7 models in February.

Read more »

 
Reliable Solutions To Increase Productivity. Star Equipment Ltd.
 
John Deere Names Jackson Laux as Chief Tractor Kid

9-year-old social media star @justajacksonthing will teach the importance of agriculture alongside Chief Tractor Officer Rex Curtiss.

He sold your grandfather a tractor back in ‘73, likes the look of a clean lawn, and every morning he checks the chicken coop for fresh eggs. And today, he’s John Deere’s Chief Tractor Kid. You heard that right: John Deere is partnering with Jackson Laux, a 9-year-old farmer and viral social media sensation known for his love of tractors and farming. Jackson will create content for Deere’s social media channels throughout the next year to bring awareness to the people working tirelessly in agriculture.

Read more »

 
Industry News
 
How Will Artificial Intelligence Change Agriculture?

Artificial intelligence (AI) is one of the tech sector’s newest innovations and will likely impact every industry. Beyond just a buzzword, this technology may be on your farm soon. 

Artificial intelligence is loosely defined and can mean anything from machine learning to large language model (LLM) generative AI. Machine learning is already used in agriculture, such as on John Deere’s See and Spray system, using cameras to identify weeds to spray and obstacles to avoid.

Read more »

 
Iowa State University Research Shows Environmental, Yield Benefits of Early Soybean Planting

As Iowa and the U.S. begin to rely more heavily on renewable energy sources, the greenhouse gas emissions from industries like agriculture are starting to take on greater significance.

Michael Castellano, an agronomy professor at Iowa State University, and a team of researchers are hoping to lower emissions from a previously unexplored area of agriculture through research into soybean planting and production.

Read more

 
Best Read. Best Liked. Most Useful. Iowa Farmer Today.
 
More About Future Ag Secretary Brooke Rollins

President-elect Donald Trump named Brooke Rollins to be secretary of the U.S. Department of Agriculture.

Rollins, a Texas native, is president and CEO of the America First Policy Institute, a conservative think tank launched in 2021 to promote Trump's economic policies. A conservative lawyer, Rollins also served as acting director of the White House's Domestic Policy Council at the end of Trump's first term.

Read more »

 
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