| | YOUR NOON-TIME NEWS | TUESDAY, APRIL 9, 2024 | |
|
|
| | Creating advertising that ‘works’
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
John Wanamaker is credited with that great quote. The founder of the chain of department stores that eventually became part of Macy’s was considered to be a pioneer in marketing. And he was right. Knowing what advertising is working and what isn’t is a challenge for most every business or organization, even in today’s world of verified audits and analytical reports.
The real trick with advertising is defining “working,” as it is different for each customer. Some expect a specific number of direct leads. Others want to sell a certain amount of product. And some simply want to “get their name out there.” And, to be fair, selling sneakers is a lot different than selling insurance. One size doesn’t fit all.
Despite what some in our industry claim, advertising really isn’t that complicated. Determine your goal. Define your message. Deliver it to the appropriate audience. And then, as best as you can, measure the results.
But for the consumer, advertising is about emotions, or how a campaign makes a person feel. Does the ad make you smile? Does it make you hungry? Does it engage you in a positive way?
Or, on the other hand, does the advertising annoy or even anger you? Make you want to turn the channel? Flip the page? Close the website or social medium? Swear that you will never buy that product or service?
In my career, I have experienced the value of advertising that is highly sought out, as well as the dangers of advertising that is considered bothersome.
When I worked at The Des Moines Register in the 1990s, the phones would ring off the hooks when the Target insert was left out of the Sunday Register. Readers wanted that advertising and demanded that they receive it. Years later, when I was managing community publications in Boone, we would receive calls throughout the night if a carrier route for the shopper was not delivered. Residents demanded their free shopper with the grocery and classified advertising. Today, readers of our publications tell me they enjoy our advertising as much as our editorial content. I take pride in that as I, too, can become annoyed by various forms of advertising that flood my phone, computer screen and TV. Creating effective advertising is both an art form and a science, and we are fortunate to have talented people to help our customers manage through this.
Can we do better? Absolutely. We have to, or we won’t be here. We have to continually improve our editorial content, our print quality, our distribution methods and our communication with our readers and advertisers. And we have to help our customers determine their goals and identify which half of their advertising is working and which half isn’t.
Have a terrific Tuesday, and thank you for reading.
Shane Goodman
Editor and Publisher
Times Vedette digital newsletter
shane@dmcityview.com
641-755-2115
| |
|
|
| | Guthrie County Supervisors hear proposal regarding vicious dogs
By Rich Wicks | Times Vedette
During the regular meeting of the Guthrie County Board of Supervisors on April 9, the supervisors heard updates from several departments. Health Services Director Jotham Arber shared his progress in collecting information to help create a Vicious Dog Ordinance for the county.
Arber discussed the difference between “dangerous” dogs and “vicious” dogs. Arber said certain types of dogs, such as those that are used for hunting, are generally classified as dangerous dogs. A dog would be classified as “vicious” only based on its behavior.
“Any bite that is vicious is an unprovoked bite,” Arber said.
[...] | |
|
|
| | Panora City Council sets citywide cleanup for June 10
Residents wanting to participate must sign up and prepay $27.50 per household at City Hall by June 7.
By Rich Wicks | Times Vedette
During the April 8 regular meeting of the Panora City Council, the councilmembers formally approved plans for the 2024 citywide cleanup, which is scheduled for Monday, June 10. Resolution 24-14 was unanimously approved, which spells out the guidelines for the event.
All residents wanting to participate must sign up and prepay at City Hall by Friday, June 7. The basic fee is $27.50 per household. Beginning June 10, items are to be placed at the end of the property’s driveway or on the curb for pickup.
[...] | |
|
|
| | Citywide garage sales to return to Guthrie Center
Event to be held around Father’s Day in June and coordinated by city staff.
By Rich Wicks | Times Vedette
Prior to the regular Guthrie Center City Council meeting on April 8, a public hearing was held regarding the proposed property tax levy for Fiscal Year 2024-2025. No members of the general public were in attendance, so the hearing was closed.
During the regular meeting of the city council, a public hearing was scheduled for Monday, April 22 at 6:30 p.m. regarding the city’s 2024-2025 proposed budget. On that evening, the regular council meeting will follow the public hearing.
[...] | |
|
|
 | | | Cutting glass and making mosaic stepping stones | | | | | | | | Special to the Times Vedette
Art on State had a class with Kathy Wallander from Audubon on Saturday. Wallander taught participants how to make a mosaic using materials and tools to make a stepping stone that could be outside. Eight students, including Chris Eighmy, Gayla Wasson, Katlyn Wasson, Roxann Wicks, Cindy Tripp and Cathy Ballard, were able to cut glass and make mosaic stepping stones.
| | | | | | | | See more photos | |
|
|
| | Art on State announces watercolor class by Mary Johnson | | | | | | | | Special to the Times Vedette
A special Mother’s Day class will be held on May 5 at 2 p.m. Mary Johnson will help participants create a loose floral bouquet using water colors. All who are older than age 9 with mothers or grandmothers are encouraged to work as a pair to create an awesome picture. Participants can also paint this on their own. Space is limited, so stop in or call for a reservation at 641-332-2267.
[...] | | | | | | | | Read the full story | |
|
|
 | | | ACGC FFA members present for National Agriculture Day | | | | | | | | By FFA Reporters Stella Largent and Lilah Heinz
Thirteen ACGC FFA Chapter Officers and members traveled to the middle school on March 19 to present about the importance of agriculture and how FFA helps members prepare for careers in agriculture. Members presented about the following topics: soils evaluation, public speaking, creed speaking, livestock evaluation, general FFA and agriculture knowledge and agricultural career pathways for our students.
[...] | | | | | | | | Read the full story | |
|
|
 | | | Play ball! | | | | | | | | By Rich Wicks | Times Vedette
Youth baseball teams were seen practicing at Mitchell Park in Panora last week. | |
|
|
| | Panorama Schools to install new camera security system
By Rich Wicks | Times Vedette
Prior to the regular Panorama School Board meeting on April 8, the board held a public hearing regarding the 2024-2025 Public Tax Notice. The tax rate is proposed to decrease to $12.12 compared to $12.99 this school year.
During the regular meeting, the board voted to approve installing a $103,000 camera system in all buildings. Superintendent Kasey Huebner provided background about the system.
[...] | |
|
|
| | Celebrate Guthrie Center event this Friday
By Rich Wicks | Times Vedette
On Friday, April 12, the Celebrate Guthrie Center event will be held at the Guthrie Activity Center, 209 State St. in Guthrie Center. The event begins with social hour at 5:30 p.m., followed by dinner at 6 p.m., catered by Cabbage Rose.
Attendees will hear updates from a variety of local organizations, including the Chamber of Commerce, ACGC Schools, City of Guthrie Center, Main Street Guthrie Center, Guthrie Center Area Development, Little Charger ELC, GC Hospital, MJB Library, and the All School Reunion.
Tickets are $20 per person and can be obtained at Guthrie County State Bank, People’s Bank, and Panora Fiber in Guthrie Center. | |
|
|
| | National Prescription Drug Take Back Day is April 26
Special to the Times Vedette
Guthrie County Hospital will be hosting a Drug Take Back Day on Friday, April 26 from 8 a.m. to 2 p.m. at the Guthrie County Hospital Pharmacy, 710 N. 12th St. in Guthrie Center. Safely dispose of unnecessary and expired medications in their medication disposal receptacle. This free service is an important step in making your home safer by decreasing the risk of poisonings and inappropriate medication use. For a list of accepted items, visit www.guthriecountyhospital.org. | |
|
|
| | Guthrie Center Lions Club seeks donation match for large project
Special to the Times Vedette
The Guthrie Center Lions Club, commemorating its 100th anniversary in 2024, announces its Centennial Celebration and Dinner scheduled for June 10 at the Guthrie County Events Center, situated at the Guthrie County Fairgrounds. Tickets for this event are available for $25 per person and can be purchased at Guthrie County State Bank (Guthrie Center branch), Peoples Bank, or from any Lions Club member.
The purposes of the celebration are to honor a century of dedicated service to the Guthrie Center community and to raise funds crucial for the construction of the new kitchen facility at the Little Charger Early Learning Center.
[...] | |
|
|
| | Weekly Crop Progress and Condition Report
Special to the Times Vedette
Iowa Secretary of Agriculture Mike Naig commented on the Iowa Crop Progress and Condition Report released by the USDA National Agricultural Statistics Service. The report is released weekly April through November. Additionally, the Iowa Department of Agriculture and Land Stewardship provides a weather summary each week during this time.
“Soil temperatures are slowly warming up, the crop insurance coverage window will soon be opening, and a more active weather pattern is helping to replenish some soil moisture,” said Secretary Naig. “This time of year, nothing can eclipse farmers’ focus on getting ready for planting once conditions are favorable.”
[...] | |
|
|
| | Cribbage results from April 5 and April 8
Special to the Times Vedette
The Guthrie Center cribbage players meet at Guthrie Center Library on Mondays at 8 a.m., at the assisted living rec room at 8 a.m. on Wednesdays, and at the Guthrie Center Activity Center at 1 p.m. on Fridays. Organizers say there is always room for more, and they will be glad to teach you how to play.
On April 5, nine players participated. Robert Klever got the only 16 just five minutes before it was time to go home.
[...] | |
|
|
| | Jacob Miller | | | | | | | | 1989-2024
Jacob Miller, age 34, of Panora died on Jan. 31, 2024, at the Gulf Coast Medical Center in Panama City, Florida.
Jacob was born on Sept. 7, 1989, to Scott and Sherri Miller in Des Moines. Jacob was a 2008 graduate of Perry High School and attended the University of Colorado in Colorado Springs and Iowa State University.
He loved sharing his passion for basketball with coaching in Des Moines and pickup games with his nephew, Lincoln.
[...] | | | | | | | | Read the full obituary | |
|
|
| | Marilyn Jane Gerlich | | | | | | | | 1927-2024
Marilyn (Molly) Jane Gerlich, 96, passed away peacefully on April 4, 2024, at the New Homestead in Guthrie Center. She was the daughter of Paul and Gladys Adams and was born April 22, 1927, in Mt. Carroll, Illinois. Molly graduated from Galena High School in Galena, Illinois, in 1945.
On June 10, 1946, Molly was united in marriage to Irvin Gerlich in their hometown of Galena. To this union, five children were born. In 1964, The Gerlich family moved to West Des Moines.
[...] | | | | | | | | Read the full obituary | |
|
|
| | Special to the Times Vedette
Guthrie County STEM Fest 2024
This free interactive event will be held Saturday, April 13 from 9-11 a.m. at Coon Rapids-Bayard High School, 905 North St. in Coon Rapids. The goal of this festival is to promote awareness and understanding of the importance of STEM-related educational and career opportunities. It is open to all youth and families grades kindergarten through sixth.
AG Camp Series
April 16, Collaborative Cornstalk
April 23, Animal Pictionary/AG Bingo
These sessions will be held at the Guthrie County Extension office. Call the office at 641-747-2276 to reserve your spot. Limited seating is available. For fourth-sixth graders.
Sheep and Goat Weigh-In
April 27, 1-3 p.m. Guthrie County Fairgrounds.
The Guthrie County Extension Office is located at 212 State St., Guthrie Center, IA 50115. Email xguthrie@iastate.eduor call 641-747-2276.
| |
|
|
| | Panorama takes sixth at Ram Early Bird; Dawes wins gold in high jump
By Cyote Williams | Times Vedette
The Panorama boys track and field team made great strides at the Ram Early Bird meet on Friday, April 5.
Several Panther athletes found themselves on the podium. Braylon Dawes took home the gold in the high jump, Noah Poldberg earned bronze in the 800- and 3200-meter runs, and Ashton Hutchins also took home a bronze medal for his effort in the 200-meter dash.
“From a team perspective, this was the best overall performance we have had in my time here,” said head coach Bruce Dahlhauser. “Everybody on our team stepped up and chipped in to score in nearly every event of the night.”
[...] | |
|
|
| | Panorama takes second at WCAC golf triangular
By Cyote Williams | Times Vedette
The Panorama girls golf squad took second place against Des Moines Christian and West Central Valley yesterday, April 9, at the WCAC golf triangular at the Jester Park Golf Course. Des Moines Christian took first. Panorama finished with a stroke count of 242. No individual Panther results were available as of press time. | |
|
|
| | Panther golfers keep scores low, win at WCAC golf meet
By Cyote Williams | Times Vedette
The Panorama boys golf team took first place in the WCAC golf meet yesterday, April 8, at the Jester Park Golf Course competing against Des Moines Christian, Interstate 35 and West Central Valley. Panorama finished with a final score of 160, narrowly beating out Des Moines Christian in second with 167.
Panorama nine-hole lows:
- Evan Powell, 37
- Maddox Hammerstrom, 38
- Parker Cary, 40
- Trey Boettcher, 45
- Brayden Galvan, 46
- Cole Carstens, 48
| |
|
|
| | Panorama girls defeat Greene County, 10-0
By Cyote Williams | Times Vedette
Yesterday, April 8, the Panorama girls soccer (5-0) team were testing the strength of Greene County’s (0-3) nets to the best of their ability. Playing at home, Panorama scored nine goals in the first half and one in the second. The IGHSAU adopted a 10-goal differential mercy rule recently, causing the termination of the match that reaches halftime, or anytime in the second half, with a 10-goal difference. Individual stats were not available as of press time.
PICTURED: Captain Mia Waddle fires the ball out wide against East Sac County last week.
Photo by Mark Reno | |
|
|
| | Panorama boys fall to Greene County, 12-2
By Cyote Williams | Times Vedette
The Panorama boys (1-3) traveled to Greene County (4-0) yesterday, April 8 and faced the undefeated Rams. The halftime score was 9-2 in favor of Greene County. Their third goal in the second half invoked the recently implemented 10-goal mercy rule, which caused the termination of the match. Individual stats were not available for Panorama as of press time.
PICTURED: Louis Czwalinna takes a dead ball strike against East Sac County last week.
Photo by Mark Reno | |
|
|
| | ACGC boys take second against Ogden and Van Meter
By Cyote Williams | Times Vedette
The Charger boys golf squad traveled to the Don Williams Golf Course yesterday, April 8 and took second place with 191 points. Ogden won the meet with 181. Van Meter finished third with 200.
ACGC nine-hole lows:
- Bo Arrasmith, 44
- Tegan Slaybaugh, 46
- Casey Young, 49
- Lance Bunde, 52
- Jonathan Martinez, 53
- Chase Slaybaugh, 60
| |
|
|
| | Charger girls compete against Ogden, Van Meter
By Cyote Williams | Times Vedette
The ACGC girls golf team traveled to the Don Williams Golf Course to compete against Ogden and Van Meter yesterday, April 8. Van Meter took first place with 194. Ogden finished in second place with 223.
ACGC nine-hole lows
- Jacie Baker, 62
- Lucy Knutter 67
- Ava Sneller 67
| |
|
|
| | Nearly 100 calls this week including: Guthrie Center Fire Department, Panora Ambulance, and Guthrie County Deputies responded to a report of a house fire in Guthrie Center; Stuart Fire and Stuart Rescue responded to a report of a fuel leak at Casey’s; and Guthrie County Deputy assisted a pedestrian on Wagon Road.
4-1-24
- 6:47 a.m. Panora Ambulance responded to a medical call in Panora
- 10:50 a.m. Panora Ambulance transported a patient from Guthrie County Hospital to Des Moines
- 1:50 p.m. Stuart Police followed up on an investigation
- 2:05 p.m. Guthrie County Deputy followed up on an investigation
[...] | |
|
|
 | | | Panther All-Conference Academic Bowl | | | | | | | | By Bjoërg Skovgaard, sophomore, staff writer
Panorama High School competed at the All-Conference Academic Bowl on March 27 in Ogden. The freshman team of Jenna, Parker, Zander and Holliday placed seventh out of 15 teams, and the upperclassmen team of Baylyn, Emme, Riley, Noah and Gryffin placed 12th. They did an amazing job.
An Academic Bowl is a quiz competition for teams, testing knowledge of all academic subjects at a grade-appropriate level. Players engage in regular practices and represent their schools in varsity tournaments, which can be organized by the school’s athletic conference. The questions are from all areas of knowledge including history, literature, science, fine arts, current events, popular culture, sports and more.
[...] | | | | | | | | Read the full page | |
|
|
 | | | So much more than books | | | | | | | | Special to the Times Vedette
Spring Fever is starting to kick in, so it’s the perfect time to stop in the library to check out some of our gardening books. We have resources to help with vegetable gardens, herbs, flowers, perennials and container gardens, to name just a few. Stop in and take a look.
Summer Reading Program
For our preschool through middle school patrons, Summer Reading Program registration is open now. Go to the webpage to sign up. Read, Renew, Repeat is the theme for this summer, and we have exciting things in the works for the month of June when our events are scheduled.
[...] | | | | | | | | Read the full story | |
|
|
| | Congregate Meals are served at Sneakers Café, Monday through Friday, in the Guthrie County Hospital. No meals are available on major holidays or during inclement weather. This service is available for seniors ages 60 and older. No reservation is needed. All menus follow Elderbridge-approved menus and provide at least one-third of the nutritional needs of individuals 60 and older. Menus are subject to change. For more information on these services, call 641-332-3818. | |
|
|
 | | | 20 years ago | | | | | | | | From the archives of The Guthrie Center Times, March 31, 2004
HOSPITAL CONTRIBUTIONS. Recognized for their contribution to the hospital are, in front, Evelyn Downing, Bea Millhollin and Darlene Stringham. Back row: Doris Jorgensen, Ina Kness and Kathleen Mains. | | | | | | | | See more Yester Years | |
|
|
 | | | 'Arthur The King' | | | | | | | | By Michael C. Woody | Times Vedette
With Marc Wahlberg in one of those movies he seems to specialize in from time to time, “Arthur the King” tells the true story of a man struggling with life issues. On a competitive race with friends, he finds an injured dog he cannot refuse to help. This will seriously damage the team’s chances of winning and the loss of thousands of dollars. Since it is a true story, I will go along with it. This is another movie that gets dangerously close to sappy, but the strength of Wahlberg’s performance and a damn cute dog save this from the scrap heap. Grade: B | |
|
|
 | | | Art on State — more than expected | | | | | | | | The Guthrie County Arts Council currently has about 130 members and roughly 30 contributing artists, with most from Guthrie County.
By Rich Wicks | Guthrie Center Times
Most every community strives to foster an environment in which the arts are celebrated and where residents and visitors have plentiful opportunities to experience art. Art on State is the name of the storefront operated in downtown Guthrie Center by the Guthrie County Arts Council, and it is working to excel in that effort.
“It is a retail outlet for artists to sell their creations,” volunteer Ruth Owen said. “It’s staffed by volunteers and supported by the Guthrie Center Development group.”
[...] | | | | | | | | Read the full story | |
|
|
| | SERVICES: Do you need any Sewing, Alterations or Mending done? I have lots of experience. Call Bernice 641-740-1146.
FREE: Free wood desk. 24" x 54" with center drawer, 4 other drawers and file drawer. Sturdy. See at 111 E. Main St. in Panora. Call 641-755-2115 to schedule a viewing. | |
|
|
| | Why did the car get a flat tire?
Because there was a fork in the road! | |
|
|
| | Do you have a current public library card?
Submit your answers at the bottom of our website at gctimesnews.com | |
|
|
| | We appreciate the financial contributions of our readers. These efforts help us to continue our journalistic efforts in Guthrie County. The continually growing list of these generous folks can be seen here. | |
|
|
| | Vote in the 2024 Best of Guthrie County Poll | | | | | | | | Vote in up to 82 different categories to help us to recognize the people, places, businesses and events that make Guthrie County so great. | | | | | | | | Vote Here | |
|
|
| Look for your print Times publication in your mailbox each month! |
|
|
 | | | Guthrie Center Times
Mailed to all residential and business addresses in Guthrie Center, Adair and Casey. | | | | | | | | Read Now | |
|
 | | | Lake Panorama Times
Mailed to all Lake Panorama property owners at their permanent addresses. | | | | | | | | Read Now | |
|
 | | | Panora Times
Mailed to all residential and business addresses in Panora, Linden, Yale, Jamaica and Bagley. | | | | | | | | Read Now | |
|
|
|
| | To advertise in the Times Vedette email or any of our printed Guthrie County publications, contact Kerry Jacobsen at kerry@iowalivingmagazines.com, or call 515-619-2788.
©Big Green Umbrella Media, Inc., all rights reserved.
Add webmaster@dmcityview.com to your address book to ensure delivery.
Did someone forward you this newsletter? Click here to get it delivered to your inbox for FREE!
www.gctimesnews.com. | |
|
|
This email was sent to:
beckhammiller1@icloud.com
Big Green Umbrella Media, Inc.
8101 Birchwood Ct Suite D
Johnston, Iowa 50131
|
|
|
|
