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Tuesday, Sept. 1, 2026
Good morning to you! 

I have eaten a lot of Oreo cookies in my life. I have dunked them in milk, twisted them apart, scraped out the middle and, on more than one occasion, convinced myself that eating three at a time somehow counted as a single serving.

Apparently, I am not alone.

A recent study says Oreo is the most talked-about food and snack brand on social media in the United States, with a staggering 11.4 million posts on Instagram and TikTok using the Oreo hashtag. That’s a lot of Oreos.

To put that number into perspective, Snickers (my true favorite) comes in second with about 1.93 million posts. Doritos is third with 1.56 million. Skittles has 1.25 million, followed by Lucky Charms with 1.17 million. All are winners in my book, but Oreo is not merely winning. Oreo is standing on the podium, chewing on the gold medal.

The study, conducted by digital marketing consultant Chris Laas using YouGov data and social media statistics, examined the country’s most famous food and snack brands and then looked at how often people were posting about them.
Oreo’s numbers are almost comical. The cookie has generated 10 million Instagram hashtag posts and another 1.4 million on TikTok. Oreo also has 3.8 million Instagram followers and 2.9 million TikTok followers. And then there are the TikTok likes: 36.7 million. That is enough to make you wonder what people are doing with their lives. Clearly, they are thinking about Oreos.

The Oreo story began in New York City in 1912 when Nabisco introduced the sandwich cookie. More than a century later, it has become a cultural institution. I suppose that makes sense. There is something about an Oreo that invites participation. You don’t simply eat one. You have to make decisions.

Do you bite it? Do you dunk it? Do you twist it? Do you eat the chocolate wafers first? Do you eat the cream first? Do you put it in ice cream? Do you eat an entire sleeve and then quietly place the empty package back in the cupboard in the hope that nobody notices? These are serious questions.

The other brands on the list are no slouches, but Oreo has turned eating a cookie into an activity. That may be the secret to its social media dominance.

We live in a world where people photograph their breakfast, videotape themselves making sandwiches and post 30-minute reviews of chicken nuggets. Naturally, the Oreo was destined to become an internet celebrity. The internet may be changing. Social media platforms may come and go. Algorithms may decide what we see next. But somewhere, right now, somebody is opening a package of Oreos, and there is a pretty good chance somebody else is filming it. I can’t blame them. After all, I have been preparing for this moment my entire life — one Oreo at a time.

Have a terrific Tuesday, and thank you for reading.

Shane Goodman

President and Publisher
Big Green Umbrella Media
shane@dmcityview.com
515-953-4822, ext. 305
www.thedailyumbrella.com 

Read more of Shane Goodman's columns here.

 

FROM KCCI: 2 dead after overnight house fire in Des Moines. Two people have died after an early morning house fire in Des Moines, according to the Des Moines Fire Department. Firefighters responded to a home in the 1400 block of Tiffin Avenue around 2 a.m. Tuesday, Des Moines Fire Lt. Gene Emery said. The injured person was transported to MercyOne Des Moines Medical Center for treatment, Emery said. That person later died. ... READ MORE

FROM WHO-TV: Amanda DeVos avoids potential felony conviction with guilty plea just before trial. New details are coming to light regarding a plea agreement for former Madison County Treasurer Amanda DeVos. New court filings show DeVos avoided a potential felony conviction just under the wire Monday afternoon by pleading guilty to a lesser charge just hours before her criminal trial was set to begin. ... READ MORE

FROM WOI: Polk County approves long-term lease agreement with Prairie Meadows Racetrack and Casino. The Polk County Board of Supervisors voted Monday to approve a "historic" long-term lease agreement with Prairie Meadows Racetrack and Casino.  “We are pleased to continue our relationship with Prairie Meadows and to move forward with a secure revenue stream that will support the needs of our growing communities,” said Polk County Supervisor Matt McCoy. ... READ MORE

 
 

FROM AROUND THE WORLD: Hundreds feared stuck in hydropower tunnels as flood deaths surpass 950 in Nepal and China. Rescuers raced Monday to free hundreds of workers believed to be trapped in tunnels at hydropower sites that were buried in mud by catastrophic flooding on the Nepal-China border, as the death toll climbed and increasingly desperate families searched for missing loved ones. ... READ MORE

FROM AROUND THE NATION: Rescuers saved some 80 people in Grand Canyon floods that left 2 dead and 1 missing, officials say. The bodies of a Texas chiropractor and a lifelong martial artist have been found after a major flash flood swept through the Grand Canyon. One person remains unaccounted for after about 80 others were rescued over the weekend, officials said Monday. Saturday’s flash flood severely damaged the only water pipeline serving Grand Canyon National Park. ... READ MORE

FROM AROUND THE STATE: 2 people found dead in Boone home. Boone Police found two people dead in a home earlier this morning. According to a statement from the Boone Police Department, officers responded to a call before 9:00 a.m. to 1520 15th St. for a report of a deceased male. Police say when officers arrived, they found two dead bodies. The victims were identified as Gregory Evenson and Ronette Bonnell. The Iowa DCI was called in to assist with the investigation. BPD says there is no danger to the public and that autopsies are planned to determine the cause of death. ... READ MORE

 
 
Weather forecast
Tuesday, September 1
 
Partly cloudy
High: 93
Low: 73
Rain chance: 20%
Wednesday, September 2
 

Partly cloudy
High: 93
Low: 74
Rain chance: 20%

Thursday, September 3
 

Partly cloudy
High: 94
Low: 74
Rain chance: 30%

 
Allergy alert
 
Today: 11. 6, high range
 
Top allergens:
Nettle
Chenopods
Ragweed
 
 
 
The 2026 results: CITYVIEW's Best of Des Moines®
 
 
Best Local Musician
1. Damon Dotson
2. Jordan Beem
3. Sierra Griggs 
 
See all of the results
 
 

Squash blossom season is closing down soon. These sweet tasting flowers are stuffed in many cuisines. Above is Harbinger's version stuffed with tofu and sweet corn and cooked with zucchini, peach molasses and Thai basil.

Above is Masao's stuffed with foie gras and served with microgreens. 

Today's deals
• High Life Lounge (200 S.W. Second St., Des Moines) has a Tuesday special tenderloin, tots and tang pie for $12.99.
 
• Fresh Thyme (2800 University Ave., West Des Moines) has $6 quarts of prepared soup on Mondays. rotisserie chickens on Tuesdays. 
 
• The Empire's (223 Fourth St., Des Moines) Tuesday special is chicken fried steak with mashed potatoes for $10.
 
• Flamingo Lounge (3089 North Ave., Norwalk) has half-priced flatbreads on Tuesdays.
 
• Tuesday is $5 chats day at Desi Bites (3820 100th St., Urbandale).
 
 Johnny's Italian Steakhouses have a beef filet tips Stroganoff special on Tuesdays, $14 including beverage. Till 4 p.m.
 
Talk Shop Lounge (3357 St. Charles Road, St. Charles) has a deal Mondays on fried beef tacos, $3.
 
The False Nine Social Club (206 Fifth St., Valley Junction) offers half-priced appetizers on Tuesdays.
 
Fleming’s Prime Steakhouse & Wine Bar (150 S. Jordan Creek Parkway, West Des Moines) celebrates Tomahawk Tuesday with a choice of 35-ounce prime tomahawk or 34-ounce prime porterhouse, two salads, two sides and two desserts. $162.
 
Waveland Cafe (4708 University Ave., Des Moines) offers a poutine special today.
 
B&B Grocery, Meat and Deli (2001 S.E. Sixth St., Des Moines) has a Tuesday special Killer's grinder with fries and soda $11.95.
 
Striking Sparrow (1930 S.E. Sixth St.) has a $12 double smash with fries and soda every Tuesday, 11 a.m. to 3 p.m.
 
• All pizzas are half priced at Maggie's Rumble Room (1432 Second Ave., Des Moines) 5-9 p.m. on Tuesdays.
 
• It's steak night at Grand Junction (1970 Grand Ave., West Des Moines). Steak, salad and potato $13.99. 
 
• Guesthouse Tavern and Oyster (9500 University, West Des Moines) offers fried chicken dinner special on Tuesdays, $17-23, plus half-priced whiskey pours.

 
Mullet’s Norwalk offers a free kids meal per adult meal on Tuesdays 4 p.m. to close.
 
• Mickey's Irish Pub (50 S.E. Laurel St., Waukee) has a special $7 half-pound burger with a side all day Tuesday. 
 
• Kelly's Little Nipper (1701 E. Grand Ave., Des Moines) offers a "Tendy's Tuesday" pork tenderloin basket with a drink for $11.50.
 
• The Station on Ingersoll (3124 Ingersoll Ave., Des Moines) has a Tuesday special pork tenderloin with a side for $10.
 
• Eastside Eddie's (3517 E. 26th St., Des Moines) has a Tuesday special cheeseburger with fries, tots or salad and a drink for $10.
 
• Beaver Tap (4050 Urbandale Ave., Des Moines) offers $7 breakfasts and $8 burgers Tuesdays.
 
• Pelican Post (265 50th St., West Des Moines) offers a special smashburger with cheese, fries and a draft beer for $12 on Tuesdays.
 
 Johnny's Italian Steakhouses have a beef stroganoff special on Tuesdays, $14 including beverage.
 
Smoking Goat Pub (3015 Merle Hay Road, Des Moines) hosts 222 BBQ today from 5-9 p.m.
 
• Baklava is half priced Tuesdays at Istanbul Cafe and Bakery (3281 100th, Urbandale). 
 
Red Robin stores are featuring a $10 cheeseburger with an "endless side" on Tuesdays.
 
• Jethro's Tuesday special is 2 pounds of bone-in smoked wings for the price of one. 
 
• Kids meals are half price till 2 p.m. today at Machine Shed (11151 Hickman Road, Urbandale).  
 
Taco Tuesday brings serious discounts to La Familia (1610 Sixth Ave., Des Moines), all Taco John's, all Abelardo's, all Fernando’s, Malo (900 Mulberry St., Des Moines), Beaver Tap (4050 Urbandale Ave., Des Moines), Club 2000 (422 Indianola Road, Des Moines), The Continental (407 E. Fifth St., Des Moines), Gilroy's (1238 Eighth St., West Des Moines), Jack's Place Grill & Bar, (6112 S.W. Ninth St., Des Moines) and both Faustino's. 
 
• Most Hy-Vees offer $6 two entrees Chinese deli meals on Tuesdays. 
 
• Today is beef and noodles day at Maxie's Supper Club (1311 Grand Ave., West Des Moines).

— Jim Duncan, jd91446@aol.com

 
 
Featured in the current issue of Bondurant  Living magazine.
 

CAPTURING THE MOMENT
Local photographers find beauty in everyday life and unexpected places.

By Rachel Harrington

For some, photography is a way to preserve memories. Others find it a creative outlet or even an adventure into the unknown. For local photographers, it is all of that and more. From capturing everyday moments to embracing the beauty of nature and the cosmos, each has found a unique perspective through the lens.

Walks inspire photography
About 15 years ago, Tammy Vander Bloemen began going for walks in different county parks around Iowa. She noticed many natural things she found interesting during her walks, so she told herself she needed to bring along a camera to capture what she saw. The first camera she brought along was a Canon PowerShot A510. Now, she uses a Canon PowerShot SX60 HS.

“It is the biggest zoom you can get without having to change out the lenses,” she said. “It would be quite an extra expense and inconvenience to carry extra lenses.” ...

 
Read more
 
Featured home for sale
 
Post listings here for only $50. Contact jolene@iowalivingmagazines.com for details.
 
Cadbury Plan
Starting from $825,000
The Woods at Rock Creek
Ankeny, IA
 
 
The Cadbury offers 3,109 square feet of well-designed space, featuring 5 bedrooms, 3.5 bathrooms, and a 3-car garage all on a single story. The main level includes a generous great room that flows seamlessly into a modern kitchen and dining area, creating an ideal space for gatherings. ...
  
See the listing here.
 
See more homes for sale
 
SOLD: Featured commercial real estate transaction
 
1 SYSCO PLACE, ANKENY
DATE: 2026-03-25
SALE PRICE: $22,760,000
SELLER: SYSCO IOWA INC
BUYER: SYANIA001 LLC
ACRES: 25.660
SQUARE FEET: 291,855
 
More transactions
 
 
Sports headlines
FROM ESPN: Cubs add nine more HRs in rout of Brewers to cap record month. The Cubs hit a franchise-record nine home runs against the Milwaukee Brewers on Monday night in a fitting finish to a torrid August for the North Siders. Monday's home run total included three by third baseman Alex Bregman; it was his second three-homer game of the month after going his entire career without that many in a single game. ... READ MORE
 
FROM SPORTS ILLUSTRATED: Lionel Messi retires from international soccer: Legend ‘hurt’ as he ends Argentina career. With 207 appearances, 125 goals, a World Cup and two Copa América titles under his belt, Lionel Messi has brought the curtain down on one of the greatest international careers of all time. Follow Sports Illustrated’s live coverage from the world’s reaction to Messi’s announcement. ... READ MORE
 
FROM YAHOO SPORTS: Amid expulsion talk, Lane Kiffin says LSU intends to comply with SEC orders regarding NFL players: 'Of course we will.' With potential expulsion from the SEC on the table, LSU football coach Lane Kiffin said Monday his program has no intention of defying conference rules regarding former NFL players on its football roster. The first-year LSU head coach addressed the firestorm during his first game-week news conference with the program ahead of Saturday's season debut against Clemson. ... READ MORE
 
 

1972: Bobby Fischer becomes the first American to win the World Chess Championship. On Sept. 1, 1972, in what’s billed as the “Match of the Century,” American chess grandmaster Bobby Fischer defeats Russian Boris Spassky during the World Chess Championship in Reykjavik, Iceland. … READ MORE

1917: Soldier recounts brush with poison gas. ... "If it hadn’t been for the fellow with me I probably wouldn’t be writing this letter because I couldn’t see, my eyes were running water and burning, so was my nose and I could hardly breathe. I gasped, choked and felt the extreme terror of the man who goes under in the water and will clutch at a straw...." … READ MORE

1923: Japan’s Great Kanto Earthquake kills more than 140,000. On Sept. 1, 1923, a routine lunch hour in Japan's capital city of Tokyo and neighboring “City of Silk” Yokohama is disrupted when a massive, 7.9-magnitude earthquake strikes just before noon. The shaking causes more than half of Tokyo’s brick buildings, most of Yokohama’s buildings, and hundreds of thousands of homes to collapse, killing tens of thousands of people. … READ MORE

www.history.com

 
Birthdays and notables
 
These celebrities were born on this date: Gloria María Milagrosa Estefan, Zendaya. Padma Parvati, Robert Scott Speedman, Bill Kaulitz. Joseph Mark Trohman
 
Historical birthdays
1877: Francis William Aston FRS was a British chemist and physicist who won the 1922 Nobel Prize in Chemistry for his discovery, by means of his mass spectrograph, of isotopes in many non-radioactive elements and for his enunciation of the whole number rule.
 
1850: James Henry O'Rourke, nicknamed "Orator Jim", was an American professional baseball player in the National Association, the National League, and the Players' League who played primarily as a left fielder.
 
Morning chuckle

The answer to the last riddle: Why does water never laugh at jokes? It doesn't like a dry sense of humor. - Gail Tomlinson. Or, because it's all wet! Bill Snyder. Or, It "harbors" a lot of resentment! - Carolyn Rogers.

Today's riddle: What do you get when you throw a billion books into the ocean?

Have a guess? Email tammy@iowalivingmagazines.com BY NOON to be sure your answer gets included!

 

To advertise in the Daily Umbrella or the Johnston Living magazine, contact:

Andrea Hodapp
Account Executive
Office: 515-953-4822 ext. 322
Mobile: 515-883-0523
andrea@iowalivingmagazines.com

 

 

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8101 Birchwood Ct Suite D
Johnston, Iowa 50131

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