World Cup winners Soccer. It is no longer a minor sport in America. The round of 32 and 16 games for USA, as well as for Mexico, drew more TV viewers in the U.S. than the NBA finals, the NHL finals, World Series, March Madness and the U.S. Open. For the Mexico matches, 47% of the viewing audiences watched the English language feeds.
Pepsi. Pepsi's red, white and blue color scheme was chosen during WWII to align with American patriotism. Later redesigns kept the colors but added layers of meaning tied to science, feng shui and brand energy. It worked for patriots during World Cup and America’s 250th. Hiring David Beckham to remind people, “It just tastes better,” was a winning scheme, too.
Stella Artois. Again, Beckham made his beer of choice look like the coolest thing to drink. He didn't hurt Home Depot either.
Cabo Verde islands. The archipelago nation of only half a million people drew huge attention to its economic miracle and ridiculously beautiful beaches. (Cabo Verde’s gross domestic product has been growing at 6.5% annually for four years.) Its fishing resources and tourism drive it while its low taxes draw foreign money to develop it. There is already huge tourist demand for next winter’s holidays.
Petco. Credit card researchers say that soccer merchandise for dogs, ducks, hamsters and horses has sold out at unprecedented rates, while impulse-buy items like keychains are being restocked constantly to keep up with in-person demand.
Kansas City. Because World Cup was expensive, most tourists had previously been to America. Few had ever been to the nation's heartland, and Kansas City and Dallas were wildly popular. One meme, reshared more than a million times, read, "If you want to hate America, read the American media. If you want to love America, drive through the Heartland and talk to the people."
Deals today • The Empire's (223 Fourth St., Des Moines) Thursday special is baked spaghetti for $10. • Thursday is $10 kebabs and wings day at Desi Bites (3828 100th St., Urbandale). • Marianna's (1305 University Ave., Des Moines) offers tacos for $1.50 Thursdays during the World Cup from 3-6 p.m. • Talk Shop Lounge (3357 St. Charles Road, St. Charles) has two deals Thursday: jambalaya dinner for $15, lasagna for $10. • Cowboy (1234 E. Euclid Ave., Des Moines) has ribs on special today, $2.99/per rib. • The False Nine Social Club (206 Fifth St., Valley Junction) has jacket potatoes on sale Thursdays for $10. • The Waveland (4708 University Ave., Des Moines) has BLTs and street corn on special today. • B&B (S.E. Sixth and Hartford, Des Moines) has a Thursday special Killer's double hot Polish with fries and a soda for $12.95. • Thursdays are triple-decker Reuben day at Graziano Brothers (1601 S. Union St., Des Moines). • Quarter-pound cheeseburgers and chicken sandwiches are $3.39 each on Thursdays at Kwik Star. • Striking Sparrow (1930 S.E. Sixth St., Des Moines) has a Thursday special breaded pork tenderloin with fries and soda for $12. • Taco pizzas are the Thursday special at Walker's Place (475 N.E. Broadway Ave., Des Moines). • Sale Barn Cafe (Lamoni) is offering chuck loaded fries specials today. • Liver and onions dinners are today's special at Crouse Cafe (115 E. Salem, Indianola). • AJ's (Prairie Meadows) has an early bird menu on Wednesday and Thursday from 4-6 p.m. Half-pound burgers with frites, $15; pasta and chicken dinners, $20-22; seafood and steak dinners, $27-30. Prime rib dinners for $30 all night. • Guesthouse Tavern and Oyster (9500 University, West Des Moine) offers spaghetti dinners with 8-ounce meatballs and salad for $22 on Wednesdays. • Chelsie's Courtyard Diner (100 MLK, Des Moines) has buck burgers Thursdays. $1! • Istanbul Grill Cafe and Bakery (3281 100th St., Urbandale) has a Thursday special of $11.99 for a döner wrap with fries as well as $5 off döner plate which comes with Turkish salad and your choice of rice or bulgur. • Hot beef sandwiches are a Thursday special at Club 2000. • Maxie's (1311 Grand Ave., West Des Moines) Thursday special for $20.95 is half a fried chicken with potato, side of spaghetti, and a salad. Lunch and dinner. • Mullets Norwalk offers two, two-topping pizzas for $20 on Thursdays, 4 p.m. to close. • Buzzard Billy's (615 Third St., Des Moines) has $2 off appetizers on Thursdays. • Whatcha Smokin? (Highway 17, Luther) has a pork belly burnt ends special on Thursdays. • Beaver Tap (4050 Urbandale Ave., Des Moines) offers $10 country fried breakfasts and $9 tenderloins or shrimp/fish tacos on Thursdays. • Ruth's Chris (Ashworth Road at Jordan Creek Parkway) has a Thursday special with their decadent RBAR burgers and fries going for $16. • Steak Nights: Sirloin steak dinners are featured specials today at Johnny's Italian Steakhouses (before 4 p.m.), Sully's Irish Pub (860 First St., West Des Moines); Front Row (9956 Swanson Blvd., Clive); Winn’s Pizza and Steakhouse (122 W. Ashland Ave., Indianola); and Hy-Vee Market Grilles. The Station on Ingersoll (3120 Ingersoll Ave., Des Moines) has a $12 ribeye sandwich special on Thursdays. Gilroy's (1238 Eighth St., West Des Moines) offers ribeyes and sirloins only on Thursdays after 5 p.m. • Mullets has a Thursday pizza special — buy one large specialty pizza and get a free 14-inch two-topping pizza. • ShortE's BBQ (8505 Chambery Blvd., Johnston) has $1 smoked wings Thursdays. • Jethro's Thursday special is a pound of boneless "wings" for $8. • Bevy’s Tavern (1300 50th St., West Des Moines) has a special of beef stew and cornbread Thursdays for $13. • Destination Grille (2491 E. First St., Grimes) has a "Comfort Thursday" special chicken fried De Burgo, a gluten free spin on DSM's classic. $16 • The Dam Pub (2710 Beaver Ave., Des Moines) has a throwback Thursday special goulash with garlic toast. • The Continental (407 E. Fifth St., Des Moines) has $7 loaded fries on Thursdays. • Buffalo Wild Wings offers two orders for the price of one Thursdays on orders of six, 10 and 15 boneless wings.
• Price Choppers have sales through Monday on red cherries at $2.99/pound, watermelons at $5.99 and Colorado peaches at $1.99/pound.
• Aldi stores have sales through Tuesday on cherries at $2.79/pound, strawberries at $1.89/pound, and pork bellies at $2.99/pound.
• Fresh Thyme (2800 University Ave., West Des Moines) is running a sale through Sunday on boneless USDA prime ribeye at $19.99/pound and snow crab clusters at $10.99/pound and through Tuesday on red leaf, green leaf or Romaine lettuce heads at $1.49.
— Jim Duncan, jd91446@aol.com |