You can tell a lot about someone just by looking at their T-shirts. Seriously. Think about the T-shirts you have accumulated through the years and what they say about you.
This wasn’t true with my father or grandfathers. The only T-shirts they had were plain white Fruit of the Looms. And few people saw them, as their T-shirts were simply undergarments. About a century ago, that began to change. Here’s a little history.
The U.S. Navy first issued T-shirts as undergarments for uniforms in 1913. In casual situations, sailors and marines began to remove their uniform jackets and wear only the undershirts. Not long after that, T-shirts became popular layers of clothing for workers. By the time the Great Depression rolled in, the T-shirt was the go-to garment that was worn while doing farm or ranch chores. And then along came Marlon Brando and the movie “A Streetcar Named Desire,” making T-shirts fashionable as standalone outerwear garments. Need I mention Arthur Fonzarelli?
During the rebellious 1960s, printed T-shirts started to surface as part of self-expression and protests, as well as with company advertising and as souvenirs. This continued for several decades, becoming more “in your face” each year. Remember “Frankie Says Relax”? Today, revenue from T-shirts sales is expected to top $5.28 billion in the United States alone. Yes, with a B.
Did you know that a T-shirt is named so because the shape of the shirt is in the letter “T”? It’s true. And the word “T-shirt” became part of American English by the 1920s and started appearing in the Merriam-Webster Dictionary about that time, too.
Now back to what your T-shirts say about you. Your favorite sports teams. The events you have gone to. The employers you worked for. The schools you attended. The places you visited. Your favorite bands. TV shows. Movies. And you thought you were a private person?
Your dresser drawer may say more about you than the data Facebook collects. But, of course, you know what’s in your dresser. On Facebook’s servers? Good luck.
T-shirts today are printed with all types of catch phrases, popular quotes and even vulgarities. And people seem to wear them proudly. Will that trend change soon and see T-shirts going back to simply being plain white undergarments? Don’t bet your shirt on it.
Have a marvelous Monday, and thanks for reading.
Shane Goodman President and Publisher Big Green Umbrella Media shane@dmcityview.com 515-953-4822, ext. 305 www.thedailyumbrella.com
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