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Wednesday, March 12, 2025
Good morning to you!

She was teaching English at DMACC in Boone and working part-time at the Boone Today and Shopping News. I had recently launched an automotive photo magazine out of the Shopping News building in Boone and was looking for someone to help me implement new processes with distribution software. She seemed to me like someone who could learn to do anything, and she proved she could. That was 31 years ago.

Just this week, Tammy Pearson handed me her resignation, stating she is ready to retire. I still don’t fully believe her, but I know she is not one to make hasty decisions.

You may not know Tammy personally, but you do know her work, as she compiles and edits the Daily Umbrella. She also manages the editorial processes of our 14 Iowa Living magazines and has her inky fingers on the news pages of our other publications, too.

After the stint with our auto magazine in the 1990s, I hired Tammy at the Tri-County Times in Slater, a newspaper our company had just purchased. She helped implement many new processes there in editorial, accounting and circulation.

Tammy’s true love, though, was news, and I was able to move her to our Dallas County News operation I managed in Adel. There, she served as our editor and helped with the launch of Grimes Today and Waukee Today newspapers, as well as the acquisition of the Northeast Dallas County Record.

I eventually made my way to Nebraska City, Nebraska, and I found myself in need of an editor for our daily newspaper and two weeklies. Convincing anyone to move to Nebraska is no easy task, but I somehow talked Tammy into moving with her kids to this great little town. I bought them all Husker gear to make it official. When we sold those publications, I moved back to central Iowa. Tammy stayed in Nebraska City but later made a move to Greenfield to serve as the editor and publisher of that community newspaper. She was hired by Doug Burns, whose family owned the paper then. Doug had reached out to me to see if I could recommend anyone, and I thought of Tammy immediately. A few years later, those papers sold to an out-of-state company, and Tammy wanted to move on. She decided to remain in Greenfield, though, and it continues to be home for her today.

At that time, nearly eight years ago, Tammy reached out to see if I had a fit for her. The timing was good, and I was able to bring her on board to manage our Iowa Living magazines. She made the commute from Greenfield to Johnston most every day.

If you are doing the math, I hired Tammy five times. I don’t hesitate to attempt to rehire good employees, but five is a record for me — and for Tammy, too. Her last day will be March 31, although I am hoping she will continue in a part-time role in some capacity. And, who knows, she may eventually be hire No. 6?

Tammy will be difficult to replace, but I need to try. As such, I am looking to hire a full-time editor with proven copy-editing skills and experience in managing freelance writers who can work out of our Johnston office. If you know someone who seems like a good fit, let me know. And please join me in thanking Tammy for three decades of outstanding contributions.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman 

President and Publisher
Big Green Umbrella Media
shane@dmcityview.com
515-953-4822, ext. 305
www.thedailyumbrella.com

See more of Shane Goodman's columns here.

 
 
News headlines

FROM KCCI:  Greene County man charged with attempted murder, arson after stabbing.  PATON, Iowa — A Greene County man is behind bars after he allegedly stabbed a person and set a residence on fire on Tuesday afternoon. According to the Greene County Sheriff's Office, shortly after 2 p.m. Tuesday, a man called the county dispatch center and said he had been stabbed in the 300 block of State Street in Paton and that he was on his way to the Greene County Medical Center.  ...READ MORE

FROM WHO-TV:  Iowa farmers bracing for potential impacts from tariffs. HAMPTON, Iowa — With almost daily talk of adding tariffs or pausing tariffs, the atmosphere for Iowa farmers is one of uncertainty. “You know that’s what makes it really hard is when there’s no plan laid out for us,” said April Hemmes, a Franklin County farmer. “He says it’s gonna hurt for a while. OK. Well, you know, what are we gonna do? In the meantime, you know so that’s, that’s what’s really hard and the indecision of tariffs are on tariffs are off.” ...READ MORE

FROM WOI: DMPS pauses agriscience program for next school year. The district said it will restructure the curriculum based on recommendations from a committee of students, parents, community members and agriscience partners. ...READ MORE

 

Clear Mortgage meteorology

A warming trend starts today and takes us through Friday. Storm chances late Friday, with showers on a cooler Saturday.

For help with pre-approvals or refinancing, get in touch with Originating Branch Manager Carrie Hansen at carrie.mortgage.

 
The 2025 results: CITYVIEW's Best of Des Moines®
 

Best Local Burger

1. Lachele’s Fine Foods

2. B-Bop’s

3. Zombie Burger + Drink Lab

 
See all of the results
 
 

Woebegone Wednesday
Escoffier Culinary Schools released results from their deep surveys of the booze industry. Feature findings included: 1.) Beer consumption is at an all-time low, with preferences shifting toward liquor and wine across all demographics; 2.) 18-34 age group drinking declined to 59%, while 55+ increased to 58%; 3.) Tequila now outsells vodka in U.S. bars; 4.) NA beer sales are up 6% since a year ago; 5.) $100+ spirits category dropped 8.5% in just one year; 6.) About 89% of consumers prefer ready-to-drink (RTD) beverages, reflecting a growing desire for convenience; 7.) 40% of Americans now order alcohol for delivery signaling a growing preference for at-home consumption and online sales.
 
Much troubled Kraft/Heinz has entered the much troubled booze business with its Crystal Light RTD vodka cocktails. The company has seen declining sales for five consecutive quarters and said last month that it will increase promotions and potentially change prices in order to boost sales. The new RTD products are part of an effort to modernize the powdery Crystal Light brand, which is more than 40 years old, and reach younger consumers. Executives told WSJ they seized on the idea after realizing that "consumers already mix Crystal Light with booze." So far, the RTD drinks are made with lemonade and strawberry flavorings. Sorry, no ketchup or bologna cocktails yet. 

All this reminds us of great comedic exchanges in the original "Addams Family" movie. Christina Ricci's young lemonade stand entrepreneur is rebuffed selling powdery lemonade to other tween-age girls because it's not "made with real lemons." The same girls later try selling their Girl Scout cookies to Ricci's character who replies "I don't know. Are they made with real Girl Scouts?"

Deals today
• Noah's will host Italian-American Cultural Center of Iowa's first "Cicchetti Night" event, April 9, 5-8 p.m. Cicchetti are Venice's version of charcuterie boards, with more emphasis on seafood. $60. Tickets here.
• Wednesdays bring steak night to Club 2000 (422 Indianola Road, Des Moines). Steaks are cooked to order with salad, potato and bread, $14.99.
 Angry Goldfish (2301 S.W. Ninth St., Des Moines) offers hot beef sandwiches with mashed potatoes and gravy for $11.50 on Wednesday. 
 Curbin' Cuisine (1325 S.W. Oralabor Road, Ankeny) offers traditional gyros for $7 Wednesdays. 
• Wine bottles are half price on Wednesdays at Trostel's Greenbriar (5910 Merle Hay Road, Johnston).  
• Barntown's (9500 S.E. University Ave., West Des Moines) Wednesday specials are a pound of chicken tenders with fries and two sauces for $11.99, plus $13 core pitchers of beer.
• Wednesday is Biryani Festival at Chowrastha (5910 Ashworth Road, West Des Moines). Buy two and a third is free.
• Kids eat free with every paying adult on Wednesdays at Chuck’s (3610 Sixth Ave., Des Moines).
• It's cavatelli night at Eastside Eddie's (3517 E. 26th St., Des Moines), served with garlic bread for $10.
• Bordanaro's (6108 S.W. Ninth St., Des Moines) has a Wednesday-Thursday only special on carryout pizza. They start at $6.50 for a 10-inch cheese pie. Each ingredient added is an extra charge, but this pretty much adds up to half-price pies.
• It's lasagna night at Maxie's Supper Club (1311 Grand Ave., West Des Moines).
 Panka Peruvian (2708 Ingersoll Ave., Des Moines) has live jazz Wednesday. 
 Gilroy's (1238 Eighth St., West Des Moines) has fried chicken specials tonight.  
 • Flying Mango (4345 Hickman Road, Des Moines) has moved its prime rib night to Wednesdays.
Cheese Shop (833 42nd St., Des Moines) hosts a Piedmont wine tasting tonight 4-6 p.m. $20 buys a tasting glass to sample myriad Piedmont wines. 
• Kwik Stars' Wednesday special is eight pieces of fried chicken for $10. Their fried chicken is ridiculously good for a convenience store.  
• On Wednesdays, you can get any burger, wrap or sandwich with fries for $9.99 at Tito's Lounge (3916 N.W. Urbandale Drive, Urbandale).
• Brian Herrin plays Stuffed Olive at 6 tonight and NOLA Jazz Duo is at Louie’s Wine Dive at the same time.  
• Fresh Thyme (2900 University Ave., West Des Moines) begins a week-long sale on cauliflower at 99 cents/pound, mini watermelons at $2.99 each and snow crab clusters at 99 cents/pound.
• Tonight is John Dory night at Waterfront. That fish is also known as St. Peter's fish and is popular for Lent.

 — Jim Duncan, jd91446@aol.com

 
 
Featured in the current issue of CITYVIEW
 

SOUND CIRCUIT
Crowfoot Rakes

By  Jackie Wilson

Irish music grown in popularity around the globe.

Yet, some folks only listen to Irish music when they have a green beer in one hand and a shamrock in the other.

Times are a changing in Des Moines. You can hear music beyond St. Patrick’s Day with a local Irish band, the Crowfoot Rakes.

The Crowfoot Rakes are the only full Irish band located in central Iowa. Singing and multi-instrumentalist band members include Logan Barleen, uilleann pipes; Bob Barleen, strings; Greg Valentine, fiddle; Brad Millison, whistle; and the one-man rhythm machine, Ryan ‘O’Rien’ Morris. Instruments include guitar, banjo, fiddle, accordion, bodhran, cittern, Irish bouzouki and uilleann pipes, known as the Irish bellow bagpipes.

 
Read more
 
Featured home for sale
 
Post listings here for $50. Contact jolene@iowalivingmagazines.com for details.
 
$363,000

1811 3rd Ave. S.W.
Altoona, IA 50009

This stunning home offers style, space, and countless updates! Nestled on a corner lot with a fully fenced yard, it provides plenty of room for outdoor enjoyment. Step inside to a grand 2-story entry that flows into the open-concept family room, featuring a gorgeous stone fireplace, dining area, and kitchen—all with picturesque backyard views. ...

 
See the listing here.
 
See More Homes For Sale
 
SOLD: Featured commercial real estate transaction
 
704 12TH ST., WEST DES MOINES
SALE DATE: 2024-11-22
SALE PRICE: $1,110,000
SELLER: VALLEY VIEW APTS LLC
BUYER: KLBB REAL ESTATE 3 LLC
ACRES: 0.379
SQUARE FEET: 6,640
 
More transactions
 
Featured in the current
issue of Altoona Living magazine
 

A special bond
Local grandparents share why living close to their grandkids is so important to them.

By Sean Dengler

Moving closer to their grandchildren was important to Jean and John Pletchette.

“We lived in Winterset for 40 years where we raised our family of three daughters,” Jean says. “After we both retired, we made the decision to move to Altoona to be closer to two of our daughters and their growing families. We continue to see our other daughter and family from Maryland three to four times a year.”

They like being close to their grandchildren — Leo, Jules and Charlee — because it means more quality time spent together.
“It is much more convenient for spontaneous gatherings in addition to hosting our family for the holidays. It is nice to be able to attend their activities and special events,” Jean says.

 
READ MORE
 
Sports headlines
FROM ESPN.COM: Tyrese Haliburton converts 4-point play to stun Bucks in win  ... READ MORE
 
FROM SPORTS ILLUSTRATED:  Tiger Woods Undergoes Surgery for Ruptured Achilles, Timetable for Return Unknown ... READ MORE
 
FROM Yahoo Sports: Rich Rodriguez says he's banned his West Virginia players from dancing on TikTok  ... READ MORE
 

2003: Police recover Elizabeth Smart and arrest her abductors. On March 12, 2003, 15-year-old Elizabeth Smart is finally found in Sandy, Utah, nine months after being abducted from her family’s home. Her alleged kidnappers, Brian David Mitchell, a drifter who the Smarts had briefly employed at their house, and his wife, Wanda Barzee, were charged with the kidnapping, as well as burglary and sexual assault.  ...READ MORE

2003: The Dixie Chicks backlash begins. In response to the critical comments made about him by singer Natalie Maines in the run-up to the 2003 invasion of Iraq, President George W. Bush offered this response: “The Dixie Chicks are free to speak their mind. They can say what they want to say.” Of the backlash the Chicks (then known as the Dixie Chicks) were then facing within the world of country music, President Bush added: “They shouldn’t have their feelings hurt just because some people don’t want to buy their records when they speak out.” ... READ MORE

1776: Public Notice urges recognition of ‘humane ladies’. On March 12, 1776, in Baltimore, Maryland, a public notice appears in local papers recognizing the sacrifice of women to the cause of the revolution. The notice urged others to recognize women’s contributions and announced, “The necessity of taking all imaginable care of those who may happen to be wounded in the country’s cause, urges us to address our humane ladies, to lend us their kind assistance in furnishing us with linen rags and old sheeting, for bandages.” ... READ MORE

 
 
Birthdays and notables
 

These celebrities were born on this date: Danny Jones, James Taylor, Liza Minnelli, Mecole Hardman Jr., Marlon Jackson, Scrapp Deleon, Luis Gerardo Méndez, Aaron Eckhart, Courtney B. Vance, Titus Welliver, Jake Weber, Holly Williams, Kendall Applegate, Samm Levine

SUBMIT: Send your birthday greetings and congratulatory notes to: tammy@iowalivingmagazines.com

 
Morning chuckle

The answer to the last riddle:  Why should you never use the word "veranda" as an expletive? IT'S A PORCH CHOICE OF WORDS! -  Gail Tomlinson, Carolyn Rogers. Also  pitching answers: William Snyder, Rex Post.

Today's riddle: Which Star Wars character grows the best garden?

Have a guess? Email tammy@iowalivingmagazines.com

 

To advertise in the Daily Umbrella or the Johnston Living magazine, contact:

Andrea Hodapp
Account Executive
Office: 515-953-4822 ext. 322
Mobile: 515-883-0523
andrea@iowalivingmagazines.com

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8101 Birchwood Ct Suite D
Johnston, Iowa 50131

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