‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Wednesday, Oct. 25, 2023
Good morning to you!

I am often asked what the reference to the umbrella means in our company name and this email newsletter.

The name Big Green Umbrella Media was developed in 2004, as I wanted a company logo with an image that readers would identify with Des Moines. The umbrella theme was prevalent downtown with a couple of well-known structures including the Crusoe Umbrella and the Travelers Insurance umbrella neon sign. I was reminded of the importance of the Travelers Insurance neon sign when I recently read a column by Elizabeth Clarkson Zwart from the Des Moines Tribune from February of 1964.

She wrote how the local umbrella was built by the Iowa Neon Sign Co., located at 1934 Cottage Grove. “It took a month and a half to bend 1,277 feet of neon tubing into a dozen sections and then prepare them for a lifetime in the sky,” she stated.

She told how “when everything was ready, the sections were trucked down Keo and hoisted by crane to the roof of the Brown Garage. Then a pickup truck with a donkey engine — a winch — on its back was driven half a block away to Riley’s Parking Lot on Fifth Street, and a cable was run, first to the garage, then to the 11-story roof. … For about two weeks the donkey worked, hoisting the sign to the Insurance Exchange roof.”

The sign was the logo for the Travelers Insurance Company until the logo was abandoned in 1995. At the time it was erected, it was the largest neon sign in Iowa, and there wasn’t another one like it in the world. The sign, which is 50 feet wide and 40 feet tall, is one of the first sights drivers from the east notice when approaching downtown on I-235. The sign faced destruction a few times after being neglected over the years. In the fall of 2005, it returned to its original beauty when the Graham Group, owner of the Insurance Exchange Building on which the sign sits, agreed to take over its maintenance.

Back to our company name. The purpose of an umbrella is to provide coverage, which is what a media company should focus on and why I chose to use it. Green is the color of growth in nature. It means “go” on a traffic light. It symbolizes conservation of our resources. And it is the color of our paper money system, a true symbol of capitalism.

So, Big Green Umbrella Media it is. Now you know, with historical thanks to Elizabeth Clarkson Zwart.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman 

President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

View Shane Goodman's archived columns from past issues here.

CITYVIEW's Best Of Des Moines®
Join the more than 13,000 who have already cast their votes in the latest CITYVIEW'S Best Of Des Moines readers' poll — the metro's original and largest poll of its kind.
Winners are announced in the February issue of CITYVIEW!
Vote Now

Your Clear Mortgage forecast

Rain chances look to be on the slim side today. Rain moves back in tonight into Thursday and again into Friday morning. Colder air filters in behind. Another rain chance comes late Saturday into Sunday, and some snowflakes may fall in western Iowa Sunday.

For help with preapprovals or refinancing, get in touch with Carrie at carrie.mortgage.

Featured home for sale
Attention Realtors, post your listings here for $50. Contact jolene@iowalivingmagazines.com for details.
9190 Cody Drive
West Des Moines, IA 50266
Take a look at this beautiful ranch, located just minutes away from Jordan Creek Town Center! This 4 bedroom, 3 bath home has several upgrades and custom features throughout. You are welcomed into the main living space with vaulted ceilings, an oversized fireplace with floor to ceiling stonework and built-in shelving, along with large windows letting in ample natural light.
See More Homes For Sale

FROM KCCI: President of Kosovo visits Iowa, reaffirms relationship with state

DES MOINES, Iowa — Gov. Kim Reynolds welcomed Vjosa Osmani-Sadriu, the president of Kosovo, to the Iowa statehouse on Tuesday. Kosovo and Iowa have had a close partnership since 2011, when then-Gov. Terry Branstad signed a sister-state partnership with the country.... READ MORE FROM KCCI

FROM WHO-TV: Car crashes into pond at southside Des Moines apartment

DES MOINES, Iowa — A car crashed into a pond at an apartment complex on Des Moines’ southside Tuesday night. Des Moines Police and the Des Moines Fire Department responded to a report of a car in a pond shortly after 8 p.m. in the 7100 block of SE 5th street. ... READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Man dies following ATV crash Monday, Des Moines police say

DES MOINES, Iowa — Des Moines police say a man is dead following an ATV crash on Monday afternoon. Officers responded to a report of an ATV crash on CB&Q Street around 4:30 p.m. Monday. ...READ MORE FROM WOI-DT Local 5

Sports Notes
Yesterday's action from ESPN.com:
Diamondbacks 4 Phillies 2: NLCS - Game 7 ARI WINS SERIES 4-3

India’s Directorate General of Foreign Trade announced a ban on most wheat exports. The announcement is expected to push global prices higher. However, wheat may still be shipped to countries with food security needs. Hear that Vlad?

Qdoba (2105 Ingersoll Ave., Des Moines) is bringing back its loaded tortilla soup for a limited time this fall. The soup is made with vegetable broth, roasted tomatoes, peppers, onions, spices and a choice between brisket birria, grilled adobo chicken, grilled steak.

Fuzzy’s Taco Shops expanded menus with new limited-edition items: quesabirria tacos, birria bowls and chips and queso with birria beef.

Wednesdays bring $6 meat loaf dinners to Price Choppers. They include two hot or cold side dishes and a dinner roll.

- Jim Duncan, jd91446@aol.com

A Dolphins fan for life
By Becky Kolosik
Walking into Indianola High School math teacher Stacy Garrels’ classroom, there’s no question he’s a Miami Dolphins fan.
Dolphin apparel and other memorabilia decorate the room, and he even used to have a little Monday “fun” when Sunday games didn’t go his way.
“I would give quizzes every Monday after a Dolphin’s loss to get my students to cheer for the team,” he says, laughing. “When I see former students and parents out in the community, they still ask me if I give those quizzes. I guess it's something they never forget about my class.”
Read more in the latest issue of the Indianola Living magazine.
Birthdays and notables!

Happy Birthday Michael Gartner!

These celebrities were born on this date:  Katy Perry, Craig Robinson, Adam Goldberg, Nancy Cartwright, Ciara, Krista Marie Yu, Rachel Matthews, Austin Winkler, Mehcad Brooks, Jerome Jones

SUBMIT: Send your birthday greetings and congratulatory notes to: tammy@iowalivingmagazines.com

Morning chuckle

The answer to yesterday's riddle:
What do you call a haunted chicken? POULTRY-GEIST! - Lori Bluml, Carolyn Rogers, Gail Tomlinson. Or tyme of the ancient marianted drumsticks! -Rex Post.

Today's riddle

What is inscribed on the tombstone of the Frankenstein monster?

Have a guess? Email tammy@iowalivingmagazines.com


To advertise in this daily newsletter, contact Jolene Goodman at jolene@iowalivingmagazines.com, or call 515-953-4822 ext. 319.

©Big Green Umbrella Media, Inc., all rights reserved.
www.biggreenumbrellamedia.com. Add webmaster@dmcityview.com to your address book to ensure delivery. Did someone forward you this newsletter? Click here to get it delivered to your inbox for FREE!


This email was sent to: email@example.com

Big Green Umbrella Media, Inc.
8101 Birchwood Ct Suite D
Johnston, Iowa 50131