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Wednesday, Sept. 20, 2023
Good morning to you!

We are launching a new publication this week. Yes, I know. Print is supposed to be dead. Well, it’s not — at least not here. Our newest publication is a free monthly mailed to every household and business in the communities of Guthrie Center, Adair and Casey, and it is called the Guthrie Center Times. It is 32 pages packed with news and information — and local advertising. This is the third of three free monthly publications we now have in Guthrie County, and we see it as one of our publishing models of the future.

In July, we launched Panora Times, a similar publication that is mailed to every household and business in the communities of Panora, Linden, Yale, Jamaica and Bagley. In May, we redesigned and relaunched our Lake Panorama Times publication to a similar format as well. These new publications are a mix of many of the lessons we learned in publishing CITYVIEW, our 14 Iowa Living magazines, our three Iowa Living Weekly newsletters, and our paid weekly publication, the Guthrie County Times Vedette, as well as the various other publications we have published through the years. It isn't something secret or magical, but it does take a commitment of time, energy and money to make it happen. Here is a quick summary:

First, it must be free. Expecting people to pay for a subscription simply doesn’t work anymore in today’s world of free news access.

Second, it must be mailed to everyone. Reaching 10 or 20% of the homes does not drive advertising results. Reaching everyone does.

Third, it must have news and information people want to read. If people really cared about government meetings, they would attend them. For the most part, they don’t. They do care about people, places and events, and they have a strong desire to read about them.

Fourth, it must publish in full color on every page. Try to find someone who wants to buy a black and white TV today. Consumers don’t want a newspaper or magazine with just a few pages of color either.

Fifth, it must have strong digital components. Digital alone is an uphill battle to deliver advertising results and make a profit, but digital combined with the power of print and home delivery is a winning combination. Email and social media promotions are key.

And sixth, it must have affordable advertising options for small businesses. Relying on a handful of large advertising customers is dangerous, as many publishers found out the hard way. We have learned that we are best served by having many smaller advertising customers and pricing our rates in a way that is affordable and effective for all.

Print certainly isn’t dead. In fact, when published properly, it is read more than it ever has been in its long and storied history. We appreciate the opportunity to be part of that.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

View Shane Goodman's archived columns from past issues here.

CITYVIEW's Best Of Des Moines®

CITYVIEW announced its 2023 Best Of Des Moines® readers' choices Jan. 31. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best local place to go for a comedy show

1. Funny Bone Comedy Club

2. Teehee’s Comedy Club

3. Hoyt Sherman Place


Read More

Your Clear Mortgage forecast

Rain chances linger through the morning in the south. Thursday and Friday look mostly dry, but then rain chances really increase Saturday. We could see a break on Sunday before more rain enters Monday's forecast as temperatures cool.

For help with preapprovals or refinancing, get in touch with Carrie at carrie.mortgage.

Featured home for sale
Attention Realtors, post your listings here for $50. Contact jolene@iowalivingmagazines.com for details.
105 NW 8th St., Unit 105,
Grimes, IA 50111
Grimes is growing so fast and has so many fun things going on, and this is your chance to be a part of it with one of the most affordable and low-maintenance options in the area. The current owners have taken great care of this home by updating since they purchased a new furnace, AC unit and water heater.
See More Homes For Sale

Wall Street Journal wrote about casual dining chains with different fates. The story mentioned Cracker Barrel as faring badly the last five years and suggested their older demographic of customers (almost half are older than 55) needing a revamp. Olive Garden was mentioned as doing much better, particularly appealing to younger people.

Casino Canada (it's important to keep gamblers healthy) released a study of healthy and unhealthy fast food breakfast items. McDonald's hash browns were named healthiest and McDonald's Big Breakfast the unhealthiest.

Bordanaro's (6108 S.W. Ninth St., Des Moines) has a great deal on Wednesdays and Thursdays only, and only for carryout after 4:30 p.m. Ten inch cheese pizza for $6.50, 12 inch for $7.50, 14 inch for $8.50 and 16 inch for $10.50. Additional toppings can be added for equally reasonable prices.

— Jim Duncan, jd91446@aol.com


FROM KCCI: S(witch)ing the date: More communities reschedule Beggars' Night

WINDSOR HEIGHTS, Iowa — Beggars Night in Windsor Heights will happen on Oct. 28 this year after city council voted to change the celebration to the last Saturday of the month. The more than 80-year Iowa tradition started as a trick-or-treating alternative to reduce Halloween crime by sending children door to door a day early, Oct. 30.... READ MORE FROM KCCI

FROM WHO-TV: Reading advocates, book lovers to push back on book bans with special fall festival

It’s been a strange year in Beaverdale — some of the books have been selling themselves. “We believe in offering what our customers are looking for,” says Jan Danielson Kaiser of Beaverdale Books in Des Moines... READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Iowa rainfall totals: How much fell across the metro on Tuesday?

Most of central Iowa woke up to the sound of thunder and steady rain early Tuesday morning. Downpours formed in some towns overnight, but the Des Moines metro stayed mostly dry until the skies opened up during the commute.. ...READ MORE FROM WOI-DT Local 5

Meet Heidi Scott

Associate enjoys working with middle schoolers.

By T.K. West

Heidi Scott and her family moved from Michigan to Adel in July 2022 in order to be closer to her husband’s parents. Scott has since joined the Adel DeSoto-Minburn Community School District as an associate for the Adel Middle School. She entered her second year with the district this fall and says she enjoys working with both the students and the staff.

“Before I started working at school, I had a skewed sense of how everything worked. But I was only seeing and getting bits and pieces of the information. After working in a school setting for a couple of years now, I've seen that there are a lot of moving parts that aren't seen but are essential to helping the school run as smoothly and fairly as possible. ADM is a great district to work for and have my kids attend,” Scott says.

Read the rest of the story in the September issue of Adel Living magazine.
Birthdays and notables!

These celebrities were born on this date: Sophia Loren, George R.R. Martin, Gary Cole, Kristen Johnston, Jon Bernthal, Phillip Phillips, Malachi Kirby, Jack Lawless, Aldis Hodge, Yung Joc, Rick Woolstenhulme, Gunnar and Matthew Nelson, Peter White

SUBMIT: Send your birthday greetings and congratulatory notes to: tammy@iowalivingmagazines.com

Morning chuckle

The answer to yesterday's riddle:
Why did the neighbors get upset over my raising racing deer? THEY THOUGHT I WAS TRYING TO MAKE A FAST BUCK! - Gail Tomlinson. Or, They didn't want "star bucks" in their neighborhood enjoying doe-eyed groupies fawning all over them! - Carolyn Rogers

Today's riddle

What do you call a wizard who’s good with ceramics?

Have a guess? Email tammy@iowalivingmagazines.com


To advertise in this daily newsletter, contact Jolene Goodman at jolene@iowalivingmagazines.com, or call 515-953-4822 ext. 319.

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Johnston, Iowa 50131