Exponential Growth Comes from Following Your Crowd‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
The Law of the Herd
Exponential Growth Comes from Indentifying Your Crowd

"...their homes destroyed, their buffalo gone, the last band of free Sioux submitted to white authority at Fort Robinson, Nebraska. The great horse culture of the plains was gone and the American frontier was soon to pass into history."
-Epilogue from, “Dances with Wolves”

The Law of the Herd: All growth is intentional. Most times it comes from challenges to our comfort zone attitudes. The people and the environment around you are major contributors (or detractors) of your growth. Get them to be your resources and input for ideas and support and your will experience exponential growth as the herd follows you instead of you following them. Find where they are migrating and set up business there.

Roaming Charges?
If we’ve learned anything for the past two years, it’s that everything is different than it was prior to 2020. I doubt it will ever be the same again. The people who wish things would return to normal haven’t realized that “normal” has changed. What will be normal going forward won’t be like 2019. Remember when the new decade began on January 1, 2020, and we couldn’t wait to throw off the old year? Most of us would gladly go back now.

While visiting Manhattan, Kansas, my host was giving me a tour of some local sites. Off in the distance I saw what appeared to be a herd of buffalo on a ridge. "Can you take me closer to them?" I asked. He smiled with confidence and said, "Yes, I can get you very close to them. They are harmless." To my amazement we drove right next to the herd.

As we approached, I noticed that they hadn't moved. In fact they were iron sculptures set out in the field that appeared real from a distance. "There haven't been buffalo here in almost a century," he laughed and said. Where have they gone?

The story is interesting and applies to business today...
Herds of buffalo once roamed central North America. Native Americans depended on the animals for their existence. They used every part of the animal for some useful purpose (skins for clothing, bones for knives, decorations, crafting tools, cups and of course the meat for food). The tribes were nomadic, following the herds wherever they roamed.

But settlers moved in and killed-off the plentiful herds by the thousands in a few short decades, often just for the hides/skins allowing the carcasses to rot in the sun. Soon the culture of the Great Plains tribes was almost extinct as well. It didn't happen by killing their people... They were subdued by killing off the economic supply that sustained them.

So, what can you learn from this?

Your successes have always depended on "herds" of customers and lived off the economic supply they delivered. But when that herd moved on to greener pastures (or became extinct), you were either forced to move with them, find another income supply or face your own extinction as well.

It is time to ask yourself and your team: "Where have our buffalo roamed?" If they are off our map, where can we find other herds to sustain income? How can their migration help us grow to new areas? Or maybe we need to update our maps.


Form Follows Function
Florida Southern College in Lakeland, Florida was in part designed by legendary architect Frank Lloyd Wright. Wright is known for designs that were out of the “norm” for his day. He believed that the function should be determined first, followed by the form of design.

The story, although probably a little apocryphal, is that Wright intentionally had not put any paths between the buildings in his original design. When the school president and trustees contacted him about the apparent “oversight” in his planned design, he responded that he was allowing form to follow function (a design theme that permeated all his work).

Instead, he let people walk where they wanted until paths were worn down in the grass, at which point they laid down walkways along those routes. This prevented unsightly “Keep off the Grass” signs and allowed landscaping to be dictated around popular trails the students would be literally blazing across the campus. A couple of years ago I heard they were using the same process to see if anything had changed. Their "herd" is still telling them where to plan.

Where are your customers blazing “trails” in their trends and buying preferences? Perhaps you should undertake an effort in your business to allow them to carve out the paths of value and interest and follow with your marketing. Too often, we advertise what WE think we are selling and neglect what our customers value and really want to go after...


 Best of the Web:
Reflecting Back on 2021
11 Ways to make reflection work for you in 2022
His seven leadership types.

Sales Develop Daily; Not in a Day
"If you quit on the process, you are quitting on the result."
-Idowu Koyenikan

What do you remember most about dial-up internet? Today dial-up internet is remembered as time- consuming and very slow. We live in a fast-pace world of immediate connections... a world where your email program can tell you if the person being messaged is on their computer or not. As a result of our fast-paced world, we are impatient with anything that takes time and we expect immediate results.

Many people treat sales like an immediate event.

Several years ago, I offered a free call to improve sales for speakers who wanted to learn how to market themselves. I was inundated with requests from the US, Canada, Great Britain, South Africa, Germany and Australia to set up a time for a fast-paced 30-minute call to teach them how to sell. When they called, I said that if they did what I told them to do for 90 days they could call me back, and I would answer any question they wanted for free. Can you guess how many called me back to tell me the results or ask questions?

Here’s what I know about the differences between Events and Processes...

In the Reinvention Store: Reinvention Made Easy 

The Amazon bestseller is about how to adjust successfully to a world of higher expectations and constant change. It's about how companies and individuals are rediscovering their mission and reinventing themselves. It's about how the traditional world is rapidly passing, and what is replacing it is a journey that you must make.

Buy it today!

Click to read and hear testimonials following Jim's presentations.



"Middle age: when you're sitting ah home on a Saturday night and the  phone rings and you hope it isn't for you."
-Ogden Nash

“The secret of staying young is to live honestly, eat slowly, and lie about your age."
-Lucille Ball

“Spend the first half of your life finding what you like doing and are very good at, and the second half getting people to pay you for it.”

“Resolve to be tender with the young, compassionate with the aged, sympathetic with the striving, and tolerant with the weak and the wrong. Sometime in life you will have been all of these.”
-Bob Goddard

“I am constantly amazed when I talk to young people to learn how much they know about sex and how little about soap.
-Billie Burke

Jim Mathis
The Reinvention PRO™

52 Tuscan way
St. Augustine, FL 32092 USA


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Jim Mathis, The Reinvention PRO
52 Tuscan Way, Suite #202-11
St. Augustine, Florida 32092