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Wednesday, May 31, 2023
(Editor's note: Due to technical issues with our email delivery provider, our Monday Daily Umbrella did not send and Tuesday's did not send until noon. We have been told the issue is resolved.)
Good Wednesday Morning to You!

"Oh, yeah!” That simple phrase conjures an image of a glass pitcher with a smiley face for generations of kids who grew mixing packets of powder, sugar and water together for a tasty drink to “wipe out thirst.” Some of you even have the containers you made this stuff in with the stains on the plastic to prove it.

Yes, I am referencing Kool-Aid and the ever-popular Kool-Aid Man. Kool-Aid still exists as a brand of flavored drink mix and is now owned by Kraft Heinz, but it certainly doesn’t have the allure it had decades prior.

Edwin Perkins of Hastings, Nebraska, invented the powder form of Kool-Aid in 1927 when trying to improve on a liquid concentrate called Fruit Smack. Like most all great inventors, his experiments started in his mother’s kitchen. Perkins was attempting to create a powder version of Fruit Smack that would be easier — and less expensive — to ship. Once he devised a solution, he moved production to Chicago. This success sparked the interest of large companies, and Kool-Aid was sold to General Foods.

If you have ever been to Hastings (about 100 miles west of Lincoln), you know how important Kool-Aid is to the community, as the residents have a festival called Kool-Aid Days on the second weekend in August. And, of course, Kool-Aid is Nebraska's official soft drink. Why not?

The original six flavors of Kool-Aid were cherry, grape, lemon-lime, orange, raspberry and strawberry. I preferred grape or strawberry, but they were all fantastic. Singles flavors were later introduced including black cherry, tropical punch, lemonade, pink lemonade, cherry, watermelon, orange and summer punch. Again, how could you go wrong?

General Foods introduced The Kool-Aid Man and the ingenious marketing shortly after acquiring the brand in the 1950s. You may remember the Kool-Aid Man crashing through walls and fences and then making a batch of Kool-Aid for kids while shouting, “Oh, yeah!” I had a ring-neck Kool-Aid T-shirt with this image and slogan on it as a kid. I wore it out.

Kool-Aid is now available in liquid drops, but it just isn’t the same. There was something about being a kid and standing on a chair at the kitchen counter, measuring the Kool-Aid powder and mixing it up with a wooden spoon that just can’t be replicated with any type of drops. Yes, this is a job for Kool-Aid. “Hey, Kool-Aid!”

What are your Kool-Aid memories? Send me a note and let me know. And if you are curious how Kool-Aid’s TV marketing changed through the years, check out this fun video.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

CITYVIEW's  Best Of Des Moines

CITYVIEW announced its 2023 Best Of Des Moines readers' choices Jan. 31. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best Local Flower Shop

1. Boesen the Florist

2. Wildflower

3. Carmen’s Flowers Uptown


Read More

Your Clear Mortgage forecast from Jason Parkin

Heat and humidity are returning. We'll see the same daily pattern into the weekend of isolated/scattered thunderstorms popping up during the afternoon and evening and dying out during the overnight hours. Not everyone will see precipitation.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact jolene@iowalivingmagazines.com for details.
2100 Center St.,
West Des Moines, IA 50265

Get inside this delightful 4 bedroom/ 2.5 baths, Split Foyer home in West Des Moines. Located minutes from shopping, dining options, and the freeway. The home features an updated eat-in kitchen with tons of natural light, and comfortable bedrooms with an owner's suite with a large closet and a finished basement.

See more about this listing.

See More Homes For Sale

The long-anticipated opening of Ruth's Chris Steakhouse in West Des Moines (950 Jordan Creek Parkway, Suite 1100) will be July 31. The New Orleans-founded restaurant was courted by the original developers of Jordan Creek Town Center. They will partner with Meals from the Heartland to raise money to feed the world's hungry.

The much-anticipated Oak Park restaurant hopes to open Aug. 15 on Ingersoll. They are already busy testing recipes and sending staff to wine schools. Sommelier Sam Tuttle will lead a wine and cheese school event June 5 at the Cheese Shop (833 42nd St., Des Moines) at 6 p.m. Eight wines and cheeses will be tasted, $75. 528-8181 for reservations.

Wednesday is the only day to get burnt end brisket at the popular Whatcha Smokin’ BBQ + Brew (Highway 17 in Luther). Read more about this BBQ in the new CITYVIEW, out today on newsstands and https://www.dmcityview.com/food-dude

— Jim Duncan


FROM KCCI: Ron DeSantis kicks off 2024 campaign with rally in Clive

Florida Gov. Ron DeSantis officially kicked off his 2024 campaign with a rally at Eternity Church in Clive. His stop in Iowa marks his first in-person event since he announced his presidential run on Twitter last week. ...READ MORE FROM KCCI

FROM WHO-TV: Des Moines Police: driver tried to avoid fatal crash on south side

DES MOINES, IOWA — Police say a pedestrian who was hit-and-killed on Friday evening in Des Moines was standing in the roadway at the time and the driver who struck him tried to avoid the crash. ..READ MORE FROM WHO-TV

FROM WOI-DT Local 5: New Iowa Wild coach may be a familiar face to some fans

During his past three seasons with Minnesota, McClean helped the team secure playoff berths three straight times. ...READ MORE FROM WOI-DT Local 5

On May 31 in history ...

1921. Tulsa Race Massacre begins. Beginning on the night of May 31, 1921, thousands of white citizens in Tulsa, Oklahoma descended on the city’s predominantly Black Greenwood District, burning homes and businesses to the ground and killing hundreds of people. Long mischaracterized as a race riot, rather than mass murder, the Tulsa Race Massacre stands as one of the worst incidents of racial violence in the nation’s history.

1962: Architect of the Holocaust hanged in Israel. Near Tel Aviv, Israel, Adolf Eichmann, the Nazi SS officer who organized Adolf Hitler’s “final solution of the Jewish question,” was executed for his crimes against humanity..

2005: Identity of “Deep Throat,” source who helped unravel the Watergate scandal, is revealed. On May 31, 2005, W. Mark Felt’s family ends 30 years of speculation, identifying Felt, the former FBI assistant director, as “Deep Throat,” the secret source who helped unravel the Watergate scandal. Felt's admission, made in an article in Vanity Fair magazine, took legendary reporters Bob Woodward and Carl Bernstein, who had promised to keep their source’s identity a secret until his death, by surprise. Tapes show that President Nixon himself had speculated that Felt was the secret informant as early as 1973.

Read more at History.com.


Pilots: Freedom of flight 

As a commercial airline pilot for Delta Air Lines, Jordan Redman of Norwalk flies a Boeing 767 internationally for Delta Airlines and travels to unique places. This year alone, he has traveled to Ghana, Portugal and Scotland, just to name a few destinations. In the past, he has been to Paris, Amsterdam, St. Martin, Germany, and the list goes on.

Although he resides in Norwalk, he is based out of New York. He is also currently serving in the National Air Guard.

Jordan says he has had some great experiences during his career. He has in the past gone to high school career fairs and shared his passion for aviation with would-be pilots.

“I enjoy visiting with younger generations who may be interested in aviation and have a passion for flying.”

... Read more in the May issue of Norwalk  Living magazine.

Birthdays and Notables!

These celebrities were born on this date: Christopher Walken, Rhea Perlman, Ewan McGregor, Kate Micucci, Chloe Zhao, Melissa Ordway, Richard Chamberlain, Shirley Jones, Herb Alpert, Gabe Kaplan, Angus Young

SUBMIT: Send your birthday greetings and congratulatory notes to: tammy@iowalivingmagazines.com

Morning Chuckle

The answer to yesterday's riddle:
What do you call a group of men waiting for a haircut? A BARBER-CUE!!!! - Rex Post, Gail Tomlinson, Judy Anderson. Other answers from William Snyder, Kris Laurson, Lori Bluml, Carolyn Rogers

Today's Riddle

What do you call a reluctant potato?

Have a guess? Email tammy@iowalivingmagazines.com

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